CRM Executive

CRM Executive

Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. We have over 500 staff, and operate multiple award-winning B2C brands including Racing Post, MyRacing, Soccerbase & Free Super Tips in the UK. In the US we operate Pickswise & Fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, media partnerships (including a joint venture with Spanish publisher, AS) & much more.

We are operating a hybrid working policy with a flexible approach to when and where our people work.

Role purpose:

A fantastic opportunity to join a growing digital marketing team in a fast-paced and energetic working environment. Reporting to the CRM manager, the role will focus on delivering a multi-channel CRM strategy, with the planning, execution and analysis of marketing campaigns to drive customer acquisition, conversion and retention for our content and betting revenue streams.

Key accountabilities:

• Plan and execute automated and triggered x-channel campaign programmes, flawlessly across the Spotlight Sports Group brands
• Work with data analysts to brief, analyse, and deliver performance insights and prioritise optimisation
• Undertake analysis of customer data to conclude on customer behaviour hypotheses and impact of new campaigns
• Proposing recommendations to stakeholders for ongoing optimisation and future campaigns
• Work with the CRM team to increase our knowledge of customers, improving the quality of our customer database and gaining a wider view on the life cycles of our customers
• Write copy and produce content, including creative production, for marketing campaigns on a daily basis
• Quality assure and proof all messaging
• Contribute to our culture of continuous improvement by assisting with pilot projects to test new approaches / technology to optimise campaigns and rolling out approach across all BAU projects once approved
• Utilise testing to optimise multi-channel campaign performance and delivery
• Keep up to date with CRM trends and strategies throughout the betting and racing industries
• Ensure the CRM team maintain the integrity of customer data by managing campaign quantities and targeting, as well as following all GDPR regulations
• Follow our safer gambling principles and guidelines
• Ensure all security measures are adhered to when transferring sensitive customer data
• Ownership of customer & CRM KPIs including reporting and presenting back on trends and drivers of performance to senior business stakeholders

Requirements:

Essential

• Proactive problem solver with ability to take full ownership of projects and campaign initiatives
• Understanding of data management and CRM best practice within multi-channel marketing
• Ability to understand the implementation of sophisticated customer segmentation models
• Good data and analytical skills with an ability to draw conclusions and recommendations
• Exceptional prioritisation skills and ability to deliver campaigns against immovable deadlines
• Excellent written and verbal communication skills
• Highly competent in using Microsoft Excel
• Brilliant attention to detail and taking responsibility for the accuracy of their work
• Experience using marketing automation tools such as Salesforce or Braze
• Ability to edit HTML and QA the coding of others to a high level

Desirable

• Previous experience in a similar role in the betting & gaming industry
• Competent on adobe illustrator and/or photoshop to self-serve creative production
• Bachelor’s degree
• Knowledge and experience of using Google Analytics and/or Tableau

We are looking for people who share an affinity for our values:

Trust is Everything

We are One Team

We are Focused but Flexible

Our goal is Excellence

If you feel aligned to these values, we would love to hear from you.

Spotlight Sports Group recognises the value of employing people from a range of different backgrounds who come with a variety of experience, views and opinions. Please let us know if you require any flexibility or adjustments to enable your application.

Any role that has access to employee, client or financial data will be required to go through background checks.

Benefits:

The position will come with a competitive salary, bonus, 25 days holiday, Private Healthcare and a great pension. We also give you your birthday off. We think we have an amazing working environment and culture and hope you will do too.