Consultant – MicroMentor Copywriter – Remote

Background:

Mercy Corps is a leading global organization powered by the belief that a better world is possible. In disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within.

MicroMentor’s free and easy to use online platform enables the world’s largest community of purpose-driven entrepreneurs and business mentors to create powerful connections, solve problems and build successful businesses together. We strive to overcome geographical limitations and deliver business resources at scale to underserved communities around the globe, in one-to-many mentoring forums and meaningful one-to-one relationships.

Purpose / Project Description:

At MicroMentor, we are looking to expand and nurture our global community of entrepreneurs and mentors. As a key part of our growth strategy, we’re searching for a Copywriter Consultant who is dedicated to creating content for our various channels such as blog, social media, youtube, and email marketing. The Copywriter Consultant will work directly with the Marketing team to understand and reflect branding and messaging and produce regionally-targeted original content.

Objectives:

The goal of this project is to drive traffic to the MicroMentor platform primarily through Google, Youtube, social media and email marketing. The Copywriter Consultant will work closely with the MicroMentor marketing team in order to achieve this goal. Experience writing English-language SEO-focused content for international, English-speaking audiences is preferred.

Consultant Activities:

Activities related to SEO website / blog optimization:

• Have a good understanding of up-to-date Google’s and YouTube’s algorithm content best practices.
• Implement SEO focused content best practices for our Blog and YouTube Channel: Keywords, content topics, tone, etc.
• Writing of long-form blog articles in English (including researching, keywords and editing).

Activities related to Content Production:

• Writing of video scripts to be used for YouTube or social media.
• Writing persuasive “sales copy” for short-form social media ads.

Consultant Deliverables:

• Produce 4 blog articles per month: 1200–1500 words count.
• Produce 10 short-form social media Ads per month: 50-200 word count.
• Bi-weekly 1-hour calls to update the team on progress and participate in the creative process.

Required Experience & Skills:

• 5-10 years of experience in relevant technical field
• Demonstrated writing and communications skills in English (Spanish is a plus)
• Proven and strong experience in developing content, producing stories, etc
• Empathetic and able to establish rapport with users in different countries, and other stakeholders.
• Strong attention to detail, organization, flexibility and motivation.
• Proven experience crafting and implementing engaging creative concepts across major social media platforms (FB, IG, etc)
• Passion for marketing and eagerness to create engaging content.

The Consultant will report to:

Micromentor Director of Marketing & Communications

Timeframe / Schedule:

June 1, 2022–December 31, 2022

The Consultant will work closely with:

Micromentor Copywriter Specialist

Diversity, Equity & Inclusion Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics Mercy Corps team members are expected to support all efforts toward accountability, specifically to our stakeholders and to international standards guiding international relief and development work, while actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC’s policies, procedures, and values at all times and in all in-country venues.