Consultant: Development of Video Production featuring support of European Union (EU) to Nonviolent Peaceforce’s (NP) work in Mindanao

TERMS OF REFERENCE

Consultant: Development of Video Production featuring support of

European Union (EU) to Nonviolent Peaceforce’s (NP) work in Mindanao

I. Introduction

Nonviolent Peaceforce Philippines (NP) is one of the international non-governmental organizations (NGOs) that has a presence in and access to conflict-torn areas all over Mindanao. In 2007, NP went to Mindanao for the first time at the request of several Certified Security Officers (CSOs) to check out the situation there and come up with nonviolent ways to protect civilians who were being hurt by the Moro conflict. Since 2009, NP has been a long-time CSO partner of the Philippine government in its peace process. The first international NGO to join the International Monitoring Team (IMT) as part of its Civilian Protection Component (CPC) was the Moro Islamic Liberation Front (MILF). Recently, NP was able to get the official recognition of the Joint Normalization Committee (JNC) to participate in supporting and complementing the Bangsamoro normalization processes on the ground. NP has also received a plaque of thanks from the Office of the Presidential Adviser on Peace, Reconciliation, and Unity (OPAPRU). This is because of the important role NP played in the peace process between the GPH and the MILF and during the Marawi Siege.

With the peace process ongoing, NP aims to continue its participation towards sustainable peace in Mindanao. In order to reach this goal, NP plans to add a video presentation to its visibility and communication materials. This video presentation will be used instead of the usual PowerPoint presentation to introduce the organization to the people it wants to reach. This video will represent NP and should communicate what the organization stands for. It should capture the work that NP does for its advocacies and its participation in the Bangsamoro peace process with the support of EU. The goal of this project is to make it more visible, relevant, and interesting to the people it is meant for. The target audiences are (a) local and international staff, (b) people who are interested and partners of NP in its programs and advocacy, (c) people and institutions who want to support NP’s work such as individual benefactors, philanthropic foundations, bilateral and multilateral donors.

II. Objectives

The output of this project is a video presentation that should effectively represent EU’s support to NP’s work over the last 15 years in the Philippines, communicate what the EU and NP stand for, highlight NP’s involvement in the Bangsamoro peace process, including its significant role in the Marawi Siege, its membership in the Civilian Protection Component (CPC) of the International Monitoring Team (IMT) since 2009, and its recent recognition from the GPH-MILF Peace Implementing Panels to participate in the normalization processes on the ground. This information will be shared with NP’s target groups, which are: a) local and international staff, (b) people who are interested and partners of NP in its programs and advocacy, (c) people and institutions who want to support NP’s work such as individual benefactors, philanthropic foundations, bilateral and multilateral donors.

This undertaking should also be aligned with the objectives of Communications and Visibility Plan of EU-funded ATTAIN Project, which include the following: (1) To increase awareness, engagement, and participation of stakeholders in the Bangsamoro normalization process; (2) To advocate the institutionalization of conflict transformation initiatives and community based early warning, early response (EWER) mechanisms; (3) To inform the EU’s support for the Mindanao peace process, specifically the normalization component and monitoring of the implementation of GPH-MILF signed peace agreements.

By utilizing a video format, this undertaking aims to increase visibility and engagement among NP’s target audiences, and also boost NP’s relevance to its audience—this means NP’s ability to connect with its target audiences’ emotions and become personally relevant to them, inspiring them to take action.

III. Methodology

All of NP’s marketing and communication materials are made with human-centered design thinking in mind. Human-centered design thinking puts people at the center of the development process, enabling the creation of experiences that resonate, informed by and tailored to the target audience’s needs, wants, pain points, and preferences.

The chosen video production team will need to come up with ideas and use methods that are in line with human-centered design thinking and the project’s goals. This task is about putting together the right words, sounds, and visuals for the audience and the project’s goals to make an experience that makes people feel more impactful.

NP also uses “brandraising,” a method of fundraising that uses the popularity of a brand to help a non-profit organization grow. The idea is that making strategic investments in branding helps organizations stand out from the crowd and raise awareness and revenue. The strategy focuses on how important it is to remind donors and potential donors of what the organization stands for, to make the organization more visible and present, and to help them understand how these messages relate to giving. Starting with a strong, consistent brand identity, the organization as a whole, needs to know the core elements that drive all of its work, and this needs to come through in all of its communications activities and materials. As individuals associate powerful brands with specific feelings, these feelings can influence donor behaviour and keep the organization on their mind.

For this project, this means the video output must reflect and reinforce NP’s brand identity—what NP is and what it stands for, why the cause is important and urgent, how NP differs from other organizations, and how donors can help. Additionally, the material must speak with NP’s brand voice and follow its brand style guide.

IV. Preparation of the Technical and Financial Proposal

In the technical proposal, the consultant should list all the steps and methods he or she plans to use to do the job, such as the tools for collecting data, how the data will be analyzed, and how the consultant will make sure the data is accurate.

In the financial proposal, the costs of the study should be broken down by item and given in Philippine pesos (PHP 350,000) gross. It should include costs like professional fees, costs for enumerators, travel and transportation costs, stationery, and other administrative costs. All costs should remain valid for up to forty-five days (45) from the date of proposal submission.

V. Tasks of the Video Production Consultant

The successful consultant will work closely with NP, especially the Communications Associate and the program team, to:

• Formulate interview questions for the video treatment
• Produce an effective storyline regarding NP’s mission. of contributing sustainable peace, community resilience, and social cohesion in Mindanao in terms of protecting civilians in conflict-affected areas.
• Develop two (2) high quality 3 minutes and 8 minutes video treatment of the said storyline.

VI. Draft and Final Report

Drafts and final output should be submitted according to the schedule. After sending in a draft video, the consultant should set up a meeting with the project staff to talk about their comments and ideas. Relevant comments should be considered in the final report.

VII. Video Production Time Frame

Production will begin on January 20, 2023, and last for one month. The final product will be ready by the end of March 2023.

• 16th January 2023: Posting of Hiring
• 27th January 2023: Closing of Hiring
• 30th January 2023: Interview
• 6th February 2023: Job Offer
• 13th February 2023: On boarding and shoot
• 24th February 2023: First Draft
• 3rd March 2023: 2nd Draft
• 10th March 2023: Final Draft

VIII. Copyright and Ownership of the Study

All documents made as a result of this consulting agreement belong to NP and can be used for any reason without having to talk to the author first.

IX. Professional Fee and Mode of Payment

Taxes will be included in the professional fee, and payment will be made in the following ways:

Instalments: 1st instalment

Amount: 20% of the total amount

Timeframe: Upon approval of video proposal

Instalments: 2nd instalment

Amount: 30% of the total amount

Timeframe: After submission of 2nd draft

Instalments: 3rd instalment

Amount: 50% of the total amount

Timeframe: After completion of video

The payments will be made in A/C payee checks in the name of the consultant or company.

X. Consultant Profile and Qualifications

The lead consultant shall have the following qualifications:

• demonstrable experience in documentary filming for communicating advocacy projects; works creatively to produce original and aesthetically pleasing videos.
• University degree in Film, Journalism or Communications, or any related field or experience is an edge.

XI. Application Process and Requirements

Qualified and interested parties are asked to submit the following:

• Letter of interest in submission of the proposal addressed to

Delsy Ronnie

Head of Mission and Regional Representative for Asia

Nonviolent Peaceforce Philippines

• A detailed technical proposal clearly demonstrating a thorough understanding of this TOR and including but not limited to the following:
• Consultant/Company Profile
• Demonstrated previous experience in similar assignments and qualifications outlined in this TOR (provide 2-3 sample work)
• Study work plan
• Team composition and level of effort of each proposed team member (including the CVs of each senior team member)
• A financial proposal with a detailed breakdown of costs for the study quoted in PHP.