Consultancy On-boarding video and promotional video Oxfam in Asia’s Strategy

Terms of Reference for Consultancy Onboarding video and promotional video Oxfam in Asia’s Strategy

1. Background

Oxfam in Asia is part of a powerful global movement addressing the root causes of poverty and inequality, with a regional influencing focus on two of the most pressing issues we face in Asia — climate justice and gender justice. Oxfam in Asia’s work includes its current presence in 15 countries including 2 affiliates, as well as recently phased out countries. In 2018, Oxfam in Asia launched its new aspirational One Oxfam Asia Strategy Framework 2018-2030, an equitable Asia. The same strategy was revised in 2021, leading to a revised version of the strategy framework1. Following the Oxfam in Asia Strategy Framework, a regional influencing strategy (2023-2030) was launched in August 2022. Oxfam in Asia programme is implemented at multiple levels by different Oxfam entities. It includes country teams and regional team, which is further divided into regional multi-country programmes, regional humanitarian work, and regional advocacy and campaigns. The regional influencing strategy is an additional document complimenting the efforts carried out under an overarching regional strategy.

To convey the impactful work of Oxfam in Asia, organisations and individuals with relevant experience of developing videos with animated infographics are encouraged to submit proposals for the development of two videos:

1. Review, improve, and update the onboarding video for the Oxfam in Asia Strategy Framework.
2. Develop a promotional video, which will showcase the overall work of Oxfam in Asia. These 2 videos will also improve onboarding of new employees at Oxfam in Asia, which in turn will enable people’s growth, ownership, engagement, and retention. Review, improve and update the onboarding video for Oxfam in Asia Strategy Framework In order to support Oxfam teams in Asia to meaningfully engage in driving the operationalisation of the Asia Strategy through their programs, an onboarding video of 45 minutes was developed in 20182. The material developed was used by various Oxfam colleagues across Asia (between 70 to 100) in its full extent, as part of their onboarding, or partially, for specific purposes. The feedback received is overall positive, though various areas for improvement have been identified. This onboarding material also needs to be updated in light of the revised Oxfam in Asia Strategy Framework.

The initial on-boarding video developed includes 6 sections:

● 1 introductory section: the methodology used to develop the Asia Strategy and its link to the Oxfam Global Strategy; ● 1 section for each of the 4 first strategic levers to influence change in Asia: introducing our external 2030 vision and outcomes and 2030 internal outcomes (how we will get there) and inviting for reflection; and ● A brief concluding section

1. The Full Strategy and other related documents will be provided to the selected consultant 2. The video will be provided to the selected consultant

The video is based on the recording of a presentation with voice over from diverse Oxfam colleagues. The video is hosted in Oxfam’s online box system and can be watched online or downloaded and watched offline. The video can be accessed through Oxfam eLearning platform or directly through a link to the video file online.

Develop a promotional video which will showcase the overall work of Oxfam in Asia

To convey its impactful work, Oxfam in Asia wants to develop a short video that will serve as an introduction to Oxfam and Oxfam in Asia; highlight the region and countries where we work; promote our work to external audiences; and project our successes and achievements to expand our profile and advocacy. The video would act as a valuable resource for Oxfam country programmes and affiliates in Asia to use to introduce the work of Oxfam and highlight how we hope to make a difference to achieve Oxfam vision of a more inclusive, sustainable, and resilient Asia. Oxfam in Asia Strategic Framework needs to be weaved in throughout the video and linked logically to the overall work. The short video product showcasing Oxfam’s work in Asia will include the initiatives undertaken at country level and at regional level by different entities, teams, and programmes. This will be an effort to capture the complex information on multiple programmes and influencing areas into short videos for an external audience.

2. Purpose of the consultancy: The purpose of the consultancy is to produce two videos:

1. An improved and updated onboarding video for Oxfam in Asia Strategy Framework (30 to 45 minutes);
2. A video to showcase Oxfam’s work in Asia (4 to 5 minutes)

Improved and updated onboarding video:

Specific characteristics ● Improved quality: in particular, user-friendliness, engagement, and accessibly (i.e., more plain English, including pictures representing Oxfam work, more infographics and animation) ● Updated: reflects the revised Oxfam Asia Strategy Framework ● Comprehensive: includes the 5th internal strategic lever to influence change at scale ● Aspirational and inspirational tone ● Oxfam branding

Intended audience The intended audience is mainly internal to Oxfam, but it can also include some organisations that Oxfam works with— ● Primary Audience: Oxfam in Asia colleagues in countries and region across functions ● Secondary audience: Oxfam partners (along with Oxfam staff) and other Oxfam colleagues across the confederation (in particular, affiliates supporting Oxfam work in Asia) Intended duration is ideally 30 minutes up to a maximum of 45 minutes.

Intended structure It is expected that the onboarding video will keep a similar structure and focus to the previously developed video including— ● Introduction: how the strategy was developed and revised, how it works and its relation to the Oxfam Global Strategy; ● Presentation of each lever: our external 2030 vision and outcomes and 2030 internal outcomes—how we will get there; and ● Conclusion While we are not expecting to redo the entire onboarding material but rather build from what exists, the format may require some significant changes and the content to be adapted. We are keen to hear from applicants’ suggestions on how best to build from what exists while we improve and adapt.

Promotional video: Specific characteristics An easy-to-follow video showcasing Oxfam’s work in Asia. The language used should be simple and non- technical: ● Aspirational and inspirational tone ● Includes infographics and animations ● English subtitles ● Oxfam branding

Intended audience The intended audience is mainly external to Oxfam, including organisations Oxfam works with and the general public: ● Oxfam partners, allies, and stakeholders which includes other INGOs, NGOs, civil society, and media ● Oxfam colleagues in Asia and across Oxfam confederation ● General public in Asia where Oxfam works and beyond ● Media (journalists) ● Donor community in Asia ● Other INGOs, NGOs, civic society, potential partners and collaborations, and media

The video is expected to be disseminated on social media (YouTube, Facebook, Twitter, LinkedIn and Instagram), our website, and live performances.

Intended structure ● Introduction to Oxfam’s vision, mission, and values ● Introduction to thematic areas and brief introduction of structure in Asia and how it contributes to the confederation ● Oxfam in Asia’s work across country programmes, regional platform, and multi-country programmes ● Successes and achievements—highlights of major areas of successes and approaches ● Oxfam in Asia engagement with allies and partners ● Future aspirations ● Highlighting the need for solidarity in specific mentioned areas for advocacy outcomes as a conclusion

Intended duration: 4 to 5 minutes

Important Notes for the two videos

● All rights for the videos produced will remain with Oxfam. ● The consultant will be bound to adhere to the branding and sensitivity guidelines of Oxfam including informed consent.

We would like to leave the consultant some space for creative freedom to explore interesting ways to depict/communicate the above, enabling users to take ownership and feel able to explore how to operationalise it in their respective contexts and programs.

The consultant will work closely with and will be supported by the Oxfam Asia Regional Program Quality Lead for the onboarding video and the Oxfam Asia Regional Policy and Campaign Lead for the promotional video. This would include any inputs and clarification required on the content and messages for each of the video.

1. Proposed approach and timeline Below is described the suggested approach. When relevant, we are keen to hear from applicants on new, creative or different ideas and suggestions that will fit the intended purpose for the targeted audience.

3.1. Suggested steps: a) Inception phase ● Review of relevant materials: existing onboarding video; revised Asia Strategy Framework; regional influencing strategy; Oxfam in Asia annual external and internal reports from countries and region from the last 3-5 years; Oxfam in Asia multi-country programme briefs; review of Oxfam in Asia social media pages; and additional material as requested ● Oxfam branding guidelines, policy on use of pictures and communication material ● Key informants’ interview (consultancy managers- Asia Regional Program Quality Lead and Asia Regional Advocacy & Campaigns Lead; Asia Regional Director; 1-2 Country Directors; Asia Media and Communication Advisor; Advocacy and Campaigns Team; Regional Multi-Country Program Leads) ● Review existing Oxfam contents and video available at different online channels ● Develop final proposal maximizing existing resources while addressing the needs for improvement and adaptation

Output: final proposal for the review of the onboarding material; promotional video and expected two final products signed off by Oxfam.

b) Implementation phase The implementation phase may include ● Identifying and collecting relevant pictures with support of the consultancy manager ● Designing and testing infographic and animations ● Reviewing, adapting, and finalising the script/story board separately for both of the videos ● Developing the draft material for review and feedback of Oxfam (may include rapid test) Output: advanced draft of the onboarding material, promotional video, and promotional video for testing.

c) Testing and finalising ● Testing the full product and collecting feedback from test group and agreeing on changes required ● Refining and finalising with Oxfam sign off

Output: final signed off onboarding video and promotional video.

3.2. Approaches ● Work collaboratively, enriching and building for the diversity of knowledge, skills, and experience brought by the different team members from Oxfam

● Creative and hands-on ● Building and taking advantage of existing material ● Learning and adapting as the project develops

3.3. Timeline The consultancy is expected to start as soon as contracting processes are finalised and no later than 1st October 2022 for a maximum duration of 3 months. The consultancy is expected to be finalised no later than 31st December 2022. The applicant is expected to propose a detailed timeline based on the Terms of Reference.

3.4. Deliverables: ● Final proposal for the review of the onboarding material and development of the promotional video and expected final product for each, signed off by Oxfam; ● Final script/story board for both videos signed off by Oxfam; ● Advanced draft of the onboarding material and the promotional video for testing; and ● Two final signed-off onboarding and promotional videos.

4. Consultant profile We are looking for a consultant or a team of consultants, producers, and designers who can bring an appropriate mix of experience and skills related to approaches to online self-learning, and design of digital products. The team should be able to work with unusual content, able to explain and inspire in a multi-cultural environment, and to translate vision, complex concepts, and frameworks into a simple and accessible short onboarding product and promotional video. The team should be able to engage remotely with diverse stakeholders in Oxfam, mainly in Asia.

The applicant should be able to demonstrate skills and experience in the following areas:

Essential ● Experience in developing attractive and engaging knowledge and communication products; ● Experience in adapting content into creative and engaging videos that trigger reflections and retain attention of the user; ● Experience of developing easy to understand story boards and concepts using technical and jargon-free development language as source material; ● Design and production of digital communication products including infographics and animation; ● Knowledgeable in Andragogy and Evidence-Based Learning; ● Wears both a creative and critical thinking hat in design processes with hands-on mentality; and ● Fluency in English

Desirable ● Understanding and knowledge of some of the key areas of the Asia Strategy; ● Experience of working in Asia; ● Based in Asia; ● Experience in working with and/or knowledge of Oxfam

5. Payment terms Payment will be done in 2 instalments: ● 50% upon submission of the draft product ready for testing ● 50% upon submission of the final product signed-off by Oxfam

7. Expression of interest Oxfam invites the submission of an EOI from an organization or individual with the experience and skills described above. We are interested to understand the value proposition of working with you/your organisation on developing this onboarding video for Oxfam in Asia Strategic Framework, working collaboratively with others, cost and timeframe. Your proposal can provide more than one option for how we work together to deliver this project.

The EOI must include: a) A cover letter of no more than 1-page introducing the consultant/organisation and how the skills and competencies described above are met, with concrete examples (e.g., organisation profile outlining similar experience including type of task, employer, project title, location, achieved outputs, etc.). The cover letter should reflect the number of days to complete the assignment and total financial offer (cost). The cover letter should also indicate the consultants’ availability for the proposed period.

b) An outline of no more than 5 pages of the proposed process and key considerations including: a. Key considerations for the assignment; b. Proposed outline methodology and approach; c. Proposed timeframe and team size including earliest availability; d. Detailed financial offer/costs with requested terms of payment. It is expected that the financial offer includes a primary budget breakdown of costs (for example fees, taxes, etc.).

c) Team composition, management arrangement, and CVs of team members including contactable referees.

Period of validity: The Expression of Interest shall be valid for a period of 60 days minimum, starting from the submission date. By applying for this consultancy, you agree that you will comply in full to the Data Protection Laws and will provide Oxfam International with reasonable assistance and cooperation to allow Oxfam International to comply with all applicable requirements under the Data Protection Laws. It is a condition of the award of the consultancy that all entities and personnel engaged in providing the services will be subject to pre-award screening to ensure compliance with our obligations under aid diversion, counter terrorism, and anti-money laundering laws.

Annex

Oxfam in Asia Strategy Framework in brief

The One Oxfam Asia Strategy Framework is anchored on Oxfam’s Global Strategy Framework, the 4 systems change area and 6 approaches. It is neither an aggregation of affiliate strategies nor a collection of country strategies. The Oxfam in Asia Strategy Framework is about leveraging the value of the new Oxfam stakeholder model: it signifies a step-change that Oxfam, working as a feminist diversified network, needs to make to remain relevant in an uncertain and complex world What is critical to the strategy is not attempting to guess the future but ensuring that we are agile enough to adapt and change as opportunities and threats appear on the horizon. This means significant shifts in thinking, working, partnerships, funding, and influencing are required for Oxfam to remain relevant and effective as we work on our core issues of human rights and inequality. The Framework is meant to be used to design programs to operationalize it. The Framework is not prescriptive, and country teams can design strategies appropriate to their particular context. The strategy was initially developed in a three-day workshop held in July 2017 and revised through a series of online workshops and meetings between September to December 2021. A foresight and scenario planning methodology was used to develop the content. The scenario-planning methodology involved several discrete stages, which formed the structure of this Framework. It includes identifying and prioritising trends that are likely to shape the region in the years to come. Based on these trends, future potential scenarios, and systems change we expect to achieve, we identified five strategic levers that Oxfam in Asia can use to influence these scenarios. For each lever, we identified our vision and high-level outcomes for 2030 and 2025, using the McKinsey three-horizon approach. The 5 strategic levers to influence change at scale includes— ● Partnerships: Working differently and better with others ● Thought leadership: Transitioning into a knowledge-based organization and thought leader in Asia ● Rights in a digital age: Ensuring that digital space and innovation are leveraged to strengthen the rights of Asian people, reducing inequality and poverty in Asia ● Private Sector: Ensuring the Asian private sector adopts inclusive and responsible business policies and practices and that, together, we maximize impact in humanitarian crises ● Building Oxfam Feminist Diversified Network //ends//