Consultancy, Media and Social Media Monitoring and Analysis

Organizational Context

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian organization, with a network of 192-member National Societies (NSs). The overall aim of IFRC is “to inspire, encourage, facilitate, and promote at all times all forms of humanitarian activities by NSs with a view to preventing and alleviating human suffering and thereby contributing to the maintenance and promotion of human dignity and peace in the world.” IFRC works to meet the needs and improve the lives of vulnerable people before, during and after disasters, health emergencies and other crises.

IFRC is part of the International Red Cross and Red Crescent Movement (Movement), together with its member National Societies and the International Committee of the Red Cross (ICRC). The work of IFRC is guided by the following fundamental principles: humanity, impartiality, neutrality, independence, voluntary service, unity, and universality.

IFRC is led by its Secretary General, and has its Headquarters in Geneva, Switzerland. The Headquarters are organized into three main Divisions: (i) National Society Development and Operations Coordination; (ii) Global Relations, Humanitarian Diplomacy and Digitalization; and (iii) Management Policy, Strategy and Corporate Services.

IFRC has five regional offices in Africa, Asia Pacific, Middle East and North Africa, Europe, and the Americas. IFRC also has country cluster delegations and country delegations throughout the world. Together, the Geneva Headquarters and the field structure (regional, cluster and country) comprise the IFRC Secretariat.

Job Purpose

The purpose of the role is to lead on monitoring and analysis to ensure that IFRC public communications is audience-focused.
The role will monitor and assess the success of communications activities around the strategy 2030 and Agenda for Renewal priorities (climate, health, migration, etc.) and to help with the perception and positioning of the IFRC and its leadership.

Job Duties and Responsibilities

Comprehensive analytical reports:

• Generate comprehensive crisis reports that provide an in-depth analysis of outcomes
• Create regular reports that evaluate media coverage and highlight the most recent developments in relevant areas
• Prepare a monthly management report
• Contribute to the Secretary General’s report to the Governing Board
• Deliver reports specific to campaigns and events
• Environmental scanning: Produce daily/weekly/regular and ad hoc monitoring and analysis as agreed/requested by manager/departmental leadership
• Provide feedback on the impact of media strategies and offer recommendations based on the obtained results

Media:

• Configure monitoring dashboards for selected news outlets
• Set up listening dashboards with real time alert, focusing on media monitoring for humanitarian news updates and IFRC mentions

Social:

• Configure monitoring dashboards for all our platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube)
• Set up social listening dashboards that track important metrics, such as geographic monitoring, mentions, hashtags, and sentiment analysis
• Monitor and manage community management activities and develop automated response for specific queries
• Build social dashboards to provide a comprehensive performance overview and identify the best-performing content for leadership

Training:

• Conduct appropriate training sessions for HQ and regional teams, guiding them on how to effectively use Sprinklr
• Teach HQ & regions on how to set up customized dashboard for specific purposes such as crisis, campaigns and trend analysis
• Manage relationship with monitoring platform provider

Education

• Proficient in analyzing media content and social media trends to extract meaningful insights.
• Capable of utilizing analytics software to track and interpret relevant data.
• Able to identify key themes, sentiments, and emerging issues.
• Strong written and verbal communication skills for conveying insights and analysis effectively.
• Capable of producing clear, concise reports for diverse audiences.
• Proficient in providing timely insights for crisis communication and reputation management.
• Strong analytical skills to address challenges in media content analysis and social media monitoring

Experience

• Several years of experience in analytics (8+ years)
• Experience with advanced monitoring tools and platforms for media and social media analysis.

Knowledge, Skills and Languages

Required:

Fluent in English

Competencies, Values and Comments

Consultancy full-time for a period of six months with a possibility of extension.

Start date: As soon as possible