UNICEF
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, results
The Digital Strategy Section (DSS) in the Division of Global Communication and Advocacy creates and delivers compelling content to international audiences of parents, young people and UNICEF supporters. It builds engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization. Paid digital marketing is an essential and rapidly growing part of this work to strengthen public support and achieve lasting change for children.
How can you make a difference?
DSS is seeking a Digital Marketing Strategist to support paid marketing campaigns across social media and search platforms. Under the guidance of the Digital Marketing Lead, the Strategist will help to develop and manage advertising campaigns and analyze results. This role will contribute to strategy, coordinate budgets and implement campaigns, elevating the Digital Strategy Section’s work with creative ambition and technical expertise. It’s a unique opportunity to work closely with editorial and advocacy colleagues who are highly skilled, passionate about their work and determined to deliver results for children around the world.
Description Of The Assignment
- Support the strategic planning of UNICEF’s paid marketing on global digital channels, under the direction of the Digital Marketing Lead and in close coordination with campaign teams across advocacy, web and content strategy.
- Implement, monitor and optimize ad campaigns on Facebook, Instagram, Google, YouTube and other digital channels.
- Contribute to content production for paid marketing, including writing ad copy, drafting scripts for short videos, curating photography and providing feedback on creative assets.
- Provide rigorous and thoughtful reports on marketing results, advising campaign leads on the implications for their work and leveraging analysis to continually hone marketing strategies.
- Follow the latest developments in digital marketing, keeping the social media team informed of changes to ad platforms, emerging opportunities and best practice.
- Support UNICEF Country and Regional Offices with strategic and technical advice on paid marketing, including guidance documents, webinars and expert responses to staff enquiries.
- Contribute to planning and coordination with UNICEF’s tech partners, maximizing opportunities to support paid marketing.
Expected results: (measurable results)
- Planning and implementation of paid marketing campaigns within agreed timelines.
- Timely reporting and analysis on campaign results.
- Responses to strategic and technical marketing enquiries from UNICEF offices.
Reporting Requirements (If Applicable)
- Regular meetings with the Digital Marketing Lead to report ongoing work and timely completion of assigned tasks.
- Formal evaluation at the end of the contract.
Timeframe
Start date: August 2022 (pending candidate availability)
End date: December 2022 (pending start date and day rate)
Deliverables
Duration
(Estimated # of Days)
Deadline
Planning, implementation, and monitoring of digital marketing campaigns
Up to 6 months
By end of Q4 2022
Reporting and analysis on marketing campaigns and channels
Up to 6 months
By end of Q4 2022
Strategic and technical marketing campaign support
Up to 6 months
By end of Q4 2022
Total
Up to 6 months
By end of Q4 2022
To qualify as an advocate for every child you will have…
- A Bachelor’s degree or higher qualification in marketing, communications or a related field.
- At least four years of experience planning and implementing paid advertising campaigns on social media and digital properties.
- Ability to write and speak English fluently.
- Strong technical knowledge of advertising platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Google.
- Proven success managing social ads to achieve communications and advocacy goals.
- Clear analytical thinking and strategic vision.
- Strong creative drive to create new ideas, find opportunities and solve big challenges.
- Ability to write sharp, engaging and persuasive ad copy.
- Methodical approach to project management.
- Deep technical knowledge of marketing and digital and social media metrics, reporting and analysis.
- Strong understanding of human rights, international development, or humanitarian response.
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) and core competencies in Communication, Working with People and Drive for Results.
The UNICEF competencies required for this post are…
Functional Competencies
Formulating Strategies and Concepts [I]
Relating and Networking [I]
Persuading and Influencing [I]
Applying Technical Expertise [I]
Entrepreneurial Thinking [I]
To view our competency framework, please visit here.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Remarks
Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4. At the time the contract is awarded, the selected candidate must have in place current health insurance coverage
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
To apply for this job please visit secure.dc7.pageuppeople.com.