Communications and Marketing Specialist

The job of a Save the Children’s UK Communications and Marketing Specialist is creative and fulfilling.

• Are you a communications and marketing generalist, with experience of developing and executing communications and marketing strategies across traditional and digital channels?
• Do you have experience of working with the media, generating coverage and raising organisational profile?
• Are you motivated by our vision of creating a world where every child doesn’t just survive, but thrives, and can go on to change the world?

If the answers to these questions are yes, we would love to hear from you!

About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

We stand side by side with children in the toughest places to be a child. We do whatever it takes to make sure they survive, get protection when they’re in danger, and have the chance to learn.

The Humanitarian Leadership Academy (HLA) as part of SCUK’s humanitarian department provides high-quality humanitarian capacity strengthening for the movement, as well as the wider sector, as part of our shifting the power agenda.

The HLA’s mission, as a team within the humanitarian department, is to enable people around the world to prepare for and respond to crises in their own countries, by providing quality learning opportunities. The HLA’s approach spans from focused needs-based learning in countries hit by crises to the huge international reach of our learning platform, Kaya. They are a global team that has a full suite of in-house skills to provide and develop the offer; technical and learning experts, platform specialists, a digital and design studio, communications support and more.

The HLA enables SCUK to offer the most effective and impactful humanitarian capacity strengthening resource for both the Save the Children movement, the wider humanitarian sector and beyond.

Job Purpose

The HLA has set out an ambitious strategy to transform and lead the humanitarian sector in its approach to localisation, learning and leadership. To achieve its strategic goals, the HLA needs to raise its profile through greater brand recognition, expand its audiences and build an active, engaged and thriving global community of learners, customers, and strategic partners.

In this role you will support the development, implementation and evaluation of an effective multi-channel, multi-audience communications and marketing strategy which ensures the learning solutions, platforms, products and services the HLA can offer are globally recognised and accepted across Save the Children, the humanitarian sector and beyond.

Reporting to the Head of Communications & Marketing, the Communications and Marketing Specialist will implement the right digital and non-digital approaches to maximise the promotion of the work of HLA, raise the organisation’s profile through greater brand recognition, expand its audiences, and build an active and engaged global community of learners, customers, and partners.

Key Accountabilities:

The Communications and Marketing Specialist key duties will include:

• Support the development of communications and marketing strategies to promote the HLA’s products and services to existing and new audiences, and achieve sales targets.
• Manage the HLA’s digital communications ecosystem including the website, digital newsletter/campaign emails and 8 social media accounts
• Monitor and report content performance, engagement, and community growth to guide future targeting and planning.
• Manage and report on the digital marketing and communications budget (Google Ads, paid social media advertising).
• Develop and maintain communications collateral including print and multi-media for the marketing of the HLA’s offer.
• Support on planning and managing communications to raise HLA’s profile at major events and conferences (online/offline).
• Research global and local media opportunities to promote the HLA’s impact and get stronger brand recognition.
• Manage relationships with external vendors to ensure deliverables are met, on time and on budget.
• Ensure to innovate and create new techniques and approaches to engage and grow our global online audience.
• Support on development of organisation tone of voice and brand roll out internally and externally.

Person Profile

You will be a communications and marketing generalist, with experience developing and executing communications and marketing strategies across traditional and digital channels. You will have a willingness to work on market research, content creation, new product launches, social media, and sales enablement. You will be an integral part of the team’s ability to increase brand awareness, user engagement and customer satisfaction.

• Strong experience of working in a marketing and/or communications role for an NGO, social enterprise or a start-up business.
• Proven experience in using websites and social media platforms to meet strategic aims.
• Proven experience of developing quality digital marketing and communication campaigns, including earned, owned and paid.
• Proven background of developing effective digital and multi-media content suitable for use across a range of digital channels and for a range of audiences.
• Experience of understanding barriers to communication and information management across different contexts.
• Experience of working with the media, generating coverage and raising organisational profile.

Abilities

• Excellent written and verbal communication skills with strong attention to detail, accuracy and consistent quality. Excellent ability to summarise complex information in clear, non-specialist language.
• Ability to demonstrate creativity and innovation to produce communications that stand out in crowded markets.
• Strong customer service skills with the ability to work quickly and flexibly in changing circumstances.
• Ability to quickly build key relationships with internal and external stakeholders, contractors and consultants
• An organised and thorough approach to planning and managing projects, external agencies and budgets, with the ability to use own initiative to meet deadlines on competing priorities and drive results.

Aptitude

• A working knowledge of the development/aid sector, humanitarian journalists and media, networks and organisations and accessing hard to reach audiences on a global scale.
• A demonstrable commitment to the principles of diversity and inclusion and their practical application and integration in the work environment
• A commitment to Save the Children UK’s aims and core values of accountability, ambition, collaboration, creativity, and integrity

Commitment to Diversity & Inclusion:

Save the Children UK is committed to diversity and equality of opportunity in all aspects of our work both external and internal. We strive to be an inclusive employer and particularly encourage applications from under-represented groups such as returning parents or carers who are re-entering work after a career break, people who are LGBT+, from Black, Asian and Minority Ethnic backgrounds, with a disability, impairment, learning difference or long-term condition, with caring responsibilities, from different nations and regions, and from less advantaged socioeconomic backgrounds.