Selection of a Creative Agency to Develop a Unique Marketing / Fundraising Brand Proposition to Engage and Inspire New Audiences in European and North American Markets

EOI NO./AMREF/07/12/2022/016

Amref Health Africa is Africa’s leading health NGO. We partner with communities in 35 countries to sustainably strengthen health systems and improve access to life-saving care. The belief that health is a human right underpins everything we do. We are working to create a world where high-quality healthcare is accessible and affordable to all.

To secure Amref Health Africa’s future well-being and stability, we are ready to invest in the organization’s fundraising capacity. We are ambitious: by 2037 (i.e. 15 years from now), we aim to have $100 million USD in unrestricted funds available in Africa annually, the majority of which (80%) will derive from individual giving. This represents a radical and decade-long shift towards a new paradigm for the global Amref family.

Amref Health Africa seeks to partner with a creative agency that can help us develop a clear, unique, and engaging marketing / fundraising brand proposition. We are looking for a dynamic, forward-thinking agency to support and stretch us throughout this journey. Amref Health Africa invites bids from eligible marketing Agencies for the Expression of Interest in a marketing / fundraising brand proposition for Amref Health Africa. The EOI document has been uploaded to Amref Health Africa website at; https://amref.org/tenders/eoi-no-amref-07-12-2022-016/

1. Completed bids for preliminary and technical requirements must be submitted ONLY via email to [email protected] on or before Tuesday 20th December 2022. No bids will be accepted after 5PM EAT, 2PM GMT (UK), 3PM CET on the closing day.
2. Interested eligible agencies are invited to a virtual Pre-bid conference on Tuesday 13th December 2022 starting 3PM EAT, 12pm (noon) GMT (UK), 1PM CET to 4.30PM EAT, 1.30PM GMT (UK), 2.30PM CET.

To access the pre-bid conference, kindly join through Zoom link

>> https://amref.zoom.us/j/83244580103?pwd=Q0hFTzluRnB1UkcxajRiN2ZadHFlUT09

>> Meeting ID: 832 4458 0103

>> Passcode: 7*178=27pB

Amref Health Africa reserves the right to accept or reject any or all bids and is not bound to give reasons for its decision