Business Development Representative

Work with purpose.

WorkBoard’s mission is to help companies and the people in them achieve their best results. We pioneered the Enterprise Results Management solution category so leaders can communicate strategy and align efforts well in a faster changing world, and so team members are energized by the purpose and impact of their work. Our customers drive faster growth and competitive advantage because they have higher alignment, real-time transparency, and sharper focus on the results that matter. Companies like Cisco, Microsoft, Juniper, Workday, 3M, Zuora, Anthem, Humana, and many others use WorkBoard’s platform, expert services, and professional certification programs to achieve their ambitious vision.

WorkBoard has built a clear lead in the space – it is the size of all the other OKR app providers combined, in large part because its founders and team members are experienced company builders focused on true, differentiated value for our customers. WorkBoard is backed by top-tier venture investors including Andreessen Horowitz, GGV Capital, SoftBank Investment Advisers, and Workday Ventures.

THE OPPORTUNITY

As an Enterprise Business Development / Digital Campaigns Specialist, you will help translate our awesome market demand into meaningful sales opportunities, nurture qualified prospects and translate account-based signals into high impact outbound demand campaigns.

You’ll engage with senior decision-makers at enterprise organizations to help scale our top-performing demand generation funnel: converting inbound leads into qualified meetings, running our events pipeline by nurturing senior stakeholders attending our OKR-centered events, and helping plan and execute targeted outbound campaigns.

You’ll work cross-functionally with our Sales leadership team, Marketing team and Customer Services team to help drive top-line growth together.

You’ll employ a mix of sound strategy, data-driven insights, smart hypotheses and exceptional execution to build an innovative, best-in-class engine that instills our enterprise solution as a personal essential for every user.

COMING IN

You’re a self-starter with strong ownership skills, willing to go above and beyond the job description, not afraid to work in a fast-moving start up environment. You are genuine, warm, positive, engaging, and empathetic.

• 1 year experience in sales or customer facing role
• Knowledge of sales tools – Salesforce, Outreach, ZoomInfo
• Success working in a remote environment with strong home setup
• Demonstrable written and verbal skill set in a sales communication
• Supporting characteristics, strong work ethic, coachable, curious self-awareness, and self-development focused

YOU’LL BE SUPER SKILLED AND EFFECTIVE AT

• Proactively translating opportunities into impact
• Bubbling up to think about the “so what” and translating that focus into incredible execution
• Work planning and executing: Translating your insights into a plan, and actioning that plan for results
• Understanding priorities and seeing the signal through the noise
• Working on cross-functional efforts with fast-paced teams
• Showing tact and poise under pressure.

Within One Month, You’ll

• Attend new-hire immersion training and be certified as an WorkBoard Expert User and Workboard OKR Coach (Objectives & Key Results)
• Become the owner of our Events pipeline – nurturing, qualifying and engaging with “hand-raiser” attendees to our OKR Certification and thought leadership events
• Assess, score and qualify 100% of our inbound leads – ensuring appropriate follow-through on all leads and data capture in SFDC
• Engage with 100% of qualified demo requests to translate them into demo meetings with our sales executives
• Engage with 100% of qualified trialer and downloader leads to nurture their interest and warm them for sales conversations – employing test & learn to build new nurture flows
• Run your first targeted outbound campaign with our top-class strategy and outbound engine
• Meet with Product, Customer Success, and Services and Sales teams to learn more about our solution, go to market and roadmap
• Have read all of our key user and market communications and key branded content, and be a daily user of WorkBoard yourself
• Be able to articulate the value, benefits and relevance of our platform easily and effectively

Within Three Months, You’ll

• Have increased our qualified inbound lead to opportunity conversion rate by 10%
• Have elevated our Events pipeline to consistently intersect with our Sales Opportunities to advance deals to closes
• Have engaged with 100% of “closed lost” and “nurture” opportunities and leads in nurture campaigns
• Have “cracked the code” on converting soft signal leads to qualified sales conversations
• Engaged with our key partners on converting inbound leads to meaningful opportunities together
• Have run 20 targeted digital campaigns that integrate hypotheses on target sectors and personas with smart messaging to targeted sets of buyers across multiple channels (e.g., email, social, display) and across multiple drips – from strategy through engaging with inbound replies
• Become an expert on our SalesForce instance and Growth stack

Within Six Months, You’ll

• Have increased our qualified inbound lead to opportunity conversion rate by 25%
• Have sourced 20+ qualified Sales opportunities through your outbound campaigns
• Have helped translate your learnings to automation to save time and engage more at scale
• Have identified the next layer of scaling our outbound efforts – you are a player/coach at heart
• Become a key stakeholder in advancing our SalesForce and Growth stack for greater impact

THE TEAM

You’ll join a rockstar Growth team that is laser-focused on driving smart, fast growth across the buyer through customer journey. We are a data-obsessed, hypothesis-driven, collaborative team of continuous learners. We know our target market and are dialed in on winning it. We are scrappy and ROI-driven, maximizing our return ($ and learnings) for every effort spent. We are intellectually honest and humble – our bold hypotheses are driven by transparency on what we know and what we want to learn. We test & learn without fear, fail fast, and lean into the wins.

We are all excited to drive holistic revenue outcomes, and are passionate about results over attribution. We are building one of the market’s most innovative Growth functions –built on top-class strategy, data-based insights and brilliant execution.

We are a no-ego bunch, and super excited to build an awesome team in a category-creating company together!

OUR VALUES – WE LIVE BY THE 4 Hs

Humble experts

Hungry for the opportunity

Intellectually honest

Operating as one happy team

a Few Of Our Awesome Benefits

• Flexible PTO & sick days
• Paid holidays
• Health insurance
• 401K with employer matching
• Quarterly All-Hands Meetings
• And much more!

THE WORKBOARD STORY

WorkBoard provides a powerful, modern results platform to help companies achieve their growth plans. Unlike most enterprise software, our solution is important to every employee, so we strive to set the high bar for capabilities that delight and enable everyone to be more successful at work. WorkBoard is strategic to companies and personally relevant to the people that work in them.

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates learning, diversity and inclusion. If you’re hungry to grow your skills while growing a company, your sense of urgency matches the size of our market opportunity, and you value and enable team mates’ contributions, then come join us!