Branding Specialist

Project Summary

Solina Centre for International Development and Research (SCIDaR) will be working as part of a consortium (with the Society for Family Health) on an implementation research program funded by MSD for Mothers. The program aims to test three priority incentives to drive the participation and adherence of Patent and Proprietary Medicine Vendors (PPMVs) and Community Pharmacies (CPs), to the Pharmacy Council of Nigeria’s three-tier accreditation program.

Role Summary
The Branding Specialist will provide expert advisory and guidance for the rollout and deployment of the approved brand designs for the three tiers of patent and proprietary medicines vendors (PPMVs) accredited by the Pharmacy Council of Nigeria (PCN) under the tiered accreditation program. The role will also design tools and resources for the PPMVs to create and sustain a strong community presence, effectively market their businesses, and maintain good customer relationships.

Technical Responsibilities

• Conduct market research and analyze the behaviours of PPMVs and their clients;
• Translate the tiered accreditation brand symbols to appropriate branding materials,
  ensuring consistency across all materials;
• Field test various iterations of the brand designs and branding materials and recommend the best-suited ones;
• Develop a phased plan for the production and distribution of the branding materials to PPMVs;
• Provide training and support to PPMVs on brand identity and promotion.

Required competencies

a. Core requirements

• Strong understanding of branding principles and best practices
• Compelling evidence of interest in and commitment to the mission of SCIDaR;
  Demonstrated strong strategic thinking, problem-solving, and thought leadership abilities;
• Advanced computer usage skills with proficiency in Microsoft® Word, Excel, and
  PowerPoint;
• Demonstrated aptitude for analytics;
• Ability to work effectively with people at all levels in an organization;
• Reliable people manager, able to manage and promote inclusive and diverse teams within the organization;
• Ability to work collaboratively in a team environment;
• Fast learner, open to learning from peers, subordinates, and supervisors collaboratively and at a rapid pace;
• Strong logical reasoning and creative thinking skills;
• Results-oriented performer, experienced in developing and tracking self and team with clear KPIs;
• Strong verbal and written communication skills,

b. Education and Experience

Academic training: Minimum of bachelor’s degree in marketing, communications, or a related field’.

Experience:

• Minimum of 3-5 years’ experience in marketing or branding in the health sector;
• Experience working with the Pharmacy Council of Nigeria or with community pharmacies is an added advantage;
• Strong record of leadership in an academic, professional, or extracurricular setting;
• Experience with design software.