Brand and Segment Management Specialist

ABOUT PEGASUS AIRLINES

Pegasus Airlines, has an experienced team of over 6,000 and flies to 110 destinations on its ever-growing network in 42 countries including 35 domestic and 75 international destinations.

Pegasus has Turkey’s youngest fleet with an average age of 5.3 years old and is the first airline to have been admitted to the state-subsidized brand-building program Turquality.

We are seeking a Brand and Segment Management Specialist who will:

• Support development of annual marketing strategies and plan for assigned consumer segments in line with business objectives for all markets in the network,
• Campaign planing and management to increase penetration and frequency,
• Crafting the mid/ long-term strategy for the brand with a clear outlook to the future and a proactive mindset to grow the business and the brand,
• Expected to implement the brand strategies and to carry out all marketing activities including creative process, media planning, budgeting and performance analysis for the assigned projects,
• Conduct market research required to generate the necessary insight to develop marketing strategies,
• Conduct consumer panel research in collaboration with the research agency,
• Extract actionable business insights from internal and third party data,
• Co-creating new communication platforms for the assigned markets and segments; including developing new and unconventional ways of reaching the target consumer,
• Managing all the 3rd party relations (creative, digital, media planning, performance, research agencies etc,
• Planning and follow up of the yearly marketing budget for the assigned projects.

Who has the below qualifications:

• Bachelor’s degree preferably Business, Economics, Industrial Engineering,
• 0-2 years of experience at related position; preferable experience in one or more of the following fields: marketing, brand management, campaign management, e-commerce, and product management,
• Good communication and interpersonal skills,
• End-to-end project management is expected; starting with the initial strategy, co-creation process with different parties and final analysis and reporting,
• Strong and close collaboration with all internal and external parties required,
• Good team player,
• Aware of latest local and global trends,
• Comfortable in a fast-paced, entrepreneurial workplace with shifting priorities; understands how to get work done and meet deadlines in this environment,
• A fast learner capable of producing in a short time frame,
• Deep excel knowledge,
• Excellent written and verbal communication skills both in Turkish and English, second language is a plus.