Audience Engagement Manager (Temporary)

GBH enriches people’s lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of one day each week: every Tuesday. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

All employees who will be working on-site at any GBH facility and/or attending GBH events are required to be up to date with their COVID-19 vaccines as defined by the Centers for Disease Control (CDC) unless a request for an accommodation on medical or religious grounds has been requested and approved by GBH.

Department Overview

The Membership Department is part of the Local Development Division, which enables the GBH Educational Foundation to carry out its mission by raising necessary funds from individuals for current program support and special projects for TV, Radio, and the Web. The Membership Department oversees fundraising and relationship building through direct mail communications and solicitations for GBH TV and Radio, WCAI Radio and WGBY TV/Springfield and provides similar services to outside client stations.

Job Overview

Manage all aspects of additional gift, lapsed and acquisition mail production with the in-house Design department, outside agencies and print management partners for timely execution of the non renewal mail programs for GBH, WGBY, WCAI, New Hampshire Public Television (NHPTV), WQED, KLVX and any future client stations. Assist the Director of Membership with the execution of all membership direct mail campaigns as well as Leadership Circle and Sustainer communications and solicitations. Oversee and participate in the preparation of financial briefs, the execution of queries and output, data checking and the production of the non renewal mail programs. Manage the timely generation of regular performance and segment reports based on response, average gift, cost, demographic and acquisition list data. Working with the Director of Membership, review monthly expense budget reports across all stations to ensure the programs meet net revenue targets. Responsible for researching and maintaining a database of GBH and client stations membership info including project details, mail schedules and contact strategies, costs, and revenue for all mail efforts and all related documentation on the processes related to these project areas. Working with the Director of Membership and the, participate in the development of marketing strategies, direct mail plans and cost-saving/revenue enhancing strategies. Assist in the verification, coding and submission of all invoices related to mail production and delivery for all stations. Oversee the timely submission of all invoices, ongoing inventory reports of print materials and archiving of approved direct mail samples.

Responsibilities

• Manage the timely execution of monthly non renewal mail efforts for GBH, and client stations including creation of financial briefs, data checking, uploading of data files coordinating artwork changes and monitoring vendor performance. Assist in the execution of lapsed, acquisition and additional gift mail campaigns for all stations and Leadership Circle and Sustainer communications and solicitations for GBH.
• Oversee the generation of regular performance and segment reports based on response, average gift, cost, demographic and acquisition list data and report findings and recommendations the membership team. This includes the tracking of project-related details to maintain timely production schedule: computer tracking of mail schedules, revenue and campaign results; maintain updated documentation for all assigned project areas and a departmental filing system for vendor and design department communication, invoices, and direct mail samples.
• Review and monitor expense budget activity related to the renewal mail program for all client stations.
• Oversee and ensure the timely Review, reconciliation, coding and processing invoices related to assigned project areas. Other duties as assigned.

Skills & Experience

• The ability to work in a fast-paced mail production environment overseeing multiple projects simultaneously while meeting deadlines is essential, along with proven administrative and organizational skills, attention to detail, and willingness to adapt to changing responsibilities.
• 3 or more years of experience in print production, lettershop work or developing direct mail marketing strategy is required.
• Demonstrated writing, editing and proofreading skills are highly desirable.
• Candidates must have above average mathematical aptitude, excellent spreadsheet and statistical skills, and be highly computer literate.
• Knowledge of relational databases required, SQL, Microsoft Excel, Microsoft Word and Filemaker Pro applications is essential, and experience with In Design and online Constituent Relationship Management (CRM) tools a plus.

EDUCATION

A Bachelor’s degree and/or equivalent experience.

JOB STATUS

Temporary Role

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to [email protected] or by calling 617-300-2000.