Associate Digital Marketing Officer (PPC/Paid Search)

UNHCR, the UN Refugee Agency, is offering an Associate Digital Marketing Officer (PPC/Paid Search) – IICA-1/LICA-9, position within the Supporter Engagement Section of the Private Sector Partnerships Service.

UNHCR is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. Every year, millions of men, women and children are forced to flee their homes to escape conflict and persecution. We are in over 130 countries, using our expertise to protect and care for millions of refugees, forcibly displaced communities and stateless people.

UNHCR is almost entirely funded by voluntary contributions from governments and private donors.

Title: Associate Digital Marketing Officer (PPC/Paid Search)

Duty Station: Copenhagen, Denmark / Home-based

Duration: 01 August – 31 December 2022 – Expected services to continue in 2023

Contract Type: UNOPS International Specialist, Level IICA-1 / Local Specialist, Level

LICA-9

Closing date: 12th July 2022 – Midnight (CEST)

Organizational Context

The Private Sector Partnerships Service (PSP) sits within UNHCR’s Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR have developed a $1 Billion Private Sector Fundraising Strategy 2018-2025. This strategy focuses on both Individual Giving and Private Partnerships and Philanthropy (PPH) and identifies priority fundraising markets and regions.

This role will operate within the Digital Marketing, Data and Analysis Team (DMDA) which is part of the Supporter Engagement Section (SES), which sits in the Private Sector Partnerships (PSP).

UNHCR is rolling out a Digital Strategy a key objective of which is to increase traffic, engagement, private sector donations, and supporters from its global web and social media presence. Strong search strategy and implementation is a critical pillar of this work (both paid and earned) alongside deep understanding of paid digital marketing techniques.

The position

Under the supervision of Digital Paid Media Marketing Officer, the Associate Digital Marketing Officer (PPC / Paid Search) will work with key stakeholders at HQ, National Association fundraising markets, and wider across the organization to develop and implement SEM optimization and other digital marketing activities.

Duties and responsibilities

• Day-to-day management of global in-house Paid search (Google ads, Microsoft ads etc) accounts in multiple languages, including continuous optimisation towards strict ROI goals
• Creating and managing search engine marketing campaigns.
• Monitoring and analyzing web analytics and campaign performance.
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles.
• Ensuring a positive ROI on budget expenditure and ad campaigns for internal stakeholders and the International Hub.
• Driving continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc.
• Optimisation of campaigns using the Google 360 suite, and Search ads 360 specifically
• Building UNHCR Paid search strategies and spotting opportunities for meaningful growth within the organisation
• Quick implementation of efficient PPC campaigns in the event of UNHCR declaring an emergency for fundraising purposes,
• Regular and pro-active analysis of new keyword opportunities, with a focus on emergency appeals
• Writing compelling copy in close collaboration with other teams, with a focus on driving conversions
• Audience research, analysis of user behaviour and overall digital performance using Google Analytics, Campaign manager and 3rd party tools (SEMrush etc) to determine the most effective approach to define and reach our target audience
• Running regular A/B Tests on creative assets, bid management and other optimisation tactics on Paid search platforms, analysing and actioning results and learnings
• Close control of daily and monthly budgets, and post-campaign financial reconciliation with internal admin and finance teams to ensure timely payments to suppliers
• Collaboration with internal teams to shape digital campaigns based on opportunities uncovered through search analysis
• Acting as a main point of contact within the DMT team for all enquiries and support on PPC / Paid search enquires, working with internal teams and global offices to offer advice and ensure best practices and techniques are properly implemented
• Regular audits of paid search accounts, managed by agencies, across wider UNHCR network to identify opportunities for optimisation
• Regular training and capacity building across regional digital marketing teams on paid search tools, AB testing and optimization strategies to ensure improvements in performance
• Active participation in Reporting / Dashboard building, Attribution-modelling and other projects within DMT
• Supporting other team members in running Paid social, Video, Display and Programmatic digital campaigns with strict ROI goals
• Supporting team members in creating and testing donation landing pages

Essential minimum qualifications and professional experience required

The ideal candidate will possess the following qualifications

Education

• University degree (BA) -preferably Digital Marketing, Data Analysis or Business Qualifications

Work Experience

• Minimum of 3 years’ job experience relevant to function (or 2 years in combination with a master’s degree). Agency and international experience preferred
• Proven hands-on working experience with Paid search accounts: Google ads, Microsoft ads, Yandex and other
• Experience with campaign optimization using Google 360 suite, including Search ads 360
• Proven track record of optimizing large and small ad network budgets
• Ability to analyse large data sets, pull meaningful insights and make recommendations, using analytics tools including Google Analytics as well as 3rd party tools
• Previous experience of successful copy writing
• Experience of setting up A/B and multivariate testing
• Solid understanding of direct-response performance marketing, conversion journeys and online donor acquisition
• Experience with paid social platforms – Facebook / Instagram ads, Twitter ads, LinkedIn ads, including management of conversion campaigns, lead generation ads etc (highly desirable)
• Experience with 3rd party digital ad tech such as ad servers, site side analytics, DMPs, PMDs and/or multi-touch attribution (highly desirable)

Key Competencies

• In-depth knowledge and understanding of Google Ads, Microsoft Ads, Google marketing platform suite (Search ads 360), Google Analytics, with proven certifications from key platforms (required)
• Good knowledge of Microsoft Excel advanced features to analyse large sets of data and make meaningful recommendations and identify actionable opportunities (required)
• Advanced understanding of digital marketing KPl’s and ways to calculate them (required)
• Knowledge of 3rd party tools for paid search analysis and optimization (required)
• Strong project management skills including planning and schedule creation for digital marketing campaigns (required)
• Excellent verbal and written skills including copy writing, with a precise attention to detail (required)
• Facebook Ads, Facebook Power Editor, Twitter Ads (desirable)
• Pro-active and self-motivated team player with an exceptional work ethic
• Excellent written and verbal communications skills
• Technological awareness, ability to follow the industry trends and apply them into campaigns
• Demonstrated time-management and organisational skills
• Great inter-personal skills, with an ability to develop and maintain effective work relationships with international team members
• Ability to multitask projects and meet deadlines consistently
• Ability to digest large amounts of information to provide presentable and actionable data
• Fluency in English both verbal and written
• Knowledge of another UN language (desirable)

Location and Conditions

The successful candidate will be based in the UN City in Copenhagen, Denmark. There is also the possibility for the incumbent to be home-based.

The position is initially up to the end of the year with possibility of extension in 2023 subject to satisfactory performance and budget availability.

It is a full-time role starting from 8.30am to 5pm Monday to Friday (40 hours per week).