Social Media Executive – SPORTSWEAR

Company Description

We’re ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.

Job Description

Empowering 20-somethings to look, feel and be their best so they can achieve amazing things. At ASOS our 2,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture -we are part of that youth culture. There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.

Social Media is an incredibly powerful communications platform, and ASOS has presences on multiple social platforms with more than 20millon followers combined. We are responsible for managing and creating content for ASOS’ branded social presences (such as Facebook, Instagram, Pinterest, TikTok and YouTube). We are a nimble team with core members based in London, and other members of the team in New York.

The Brand Content Team -Social, Editorial and Talent -which you will be a part of, is responsible for managing and creating content for ASOS’ branded social presences, the ASOS website plus our suite of CRM channels.

The role:

As the Social Media Executive – Sportswear, you’ll be responsible for leading the creation of world class social content on our suite of social channels. Working with the Senior Brand Content Manager – Sportswear/ Face + Body, you’ll manage our brand content output for all Sportswear at ASOS, both performance and lifestyle, including partner brand campaigns. In the role, your key aim will be to develop and help execute exciting content franchises and one-off posts for all channels.

Responsibilities include but are not limited to:
You will be responsible for ASOS Sportswear social output across brand channels.
Feed into and execute our per-platform social strategies, as set by the Senior Brand Content Manager- Sportswear/ Face + Body.
Working with the wider team, develop and execute ideas for exciting still image and video shoots across a range of business areas.
Work with the wider content team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
Collaborate with the marketing, creative, talent and fashion teams to capture, create and commission social media content for all ASOS social channels.
Work with the Editorial team to self-sub, and to maintain and manage the global tone of voice across all content.
Work with the Social Insights team on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel strategies.
Work with the talent team to identify relevant creators and influencers to work with.
Work with the Social Insights team and the Brand Content Managers to implement findings from the monthly and quarterly reports.
Developing and maintain excellent relationships within the business i.e. Retail Teams
Work with partner brands on developing and executing shoots for a range of business areas.
Self-shoot, upload and edit content where necessary in order to maintain the smooth running of the team.
Ensure competitor research and customer insight are at the heart of all our output.
Ability to create content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three.
Be proactive with new and emerging platforms and formats on social and encourage first use where appropriate.

Qualifications

An enthusiastic team player with a genuine obsession for social media.
Minimum 2 years experience creating brilliant social media content for brands.
Harbouring a real interest in social media platform changes and news, committed to exploring how ASOS might maintain a first-move advantage on each channel.
Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.
Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.
Strong numerical know-how for reporting and analysing stats.
Copywriting experience and flexibility to adapt across contrasting tones of voice.
An interest in the fashion, trends and pop culture our 20-something audience love.
A visual native; keen and critical understanding of creative imagery.
And passion for Sportswear brands and ASOS.

Additional Information

What’s in it for you
Competitive salary, pension, and private medical care scheme
Performance related bonus
Flex benefits allowance – which you can chose to take as extra cash, or use towards other benefits
25 days paid annual leave + an extra day for your birthday
Employee discount (hello ASOS discount!)

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.