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Job Description

Function – Lead Asia eCommerce strategy, processes, technology and operational execution focused on product presence, online merchandising and demand generation programs and tactics. Builds capabilities in partnership with Division/Area Marketing, Channel and KA teams through dedicated/aligned resources.

Key Responsibilities

• Develop Asia eCommerce strategy for the Business Group
• Manages operational aspects of channel partner models (e.g., eMarketplace, PurePlay & Omnichannel models), working with KA, Channel & Division teams, driving eCommerce sales
• Supports and enables E2E content pipeline to deliver assets to channel partners across GTM models
• With eCommerce, drive conversion by guiding best practices for optimizing product presence, merchandising and demand generation programs through joint business planning and test & learn execution.
• Champion processes to measure, benchmark and track eCommerce programs and sales.
• Identify, select, deploy and maintain digital shelf tools, technologies and capabilities that enable optimization of the catalogs online.
• Share global best practices, through playbooks, online and in-person training sessions.
• Conducts external analysis (e.g., trends, value chain, situation analysis, competitive intelligence) tied to business group and divisional strategy for eCommerce optimization.
• Drive standardize product content associations at a SKU level in collaboration with Divisions for product syndication readiness
• Build and manage a high-performance team, including indirect reports

Selection Criteria

• Experience in working and developing eCommerce strategy in the industrial business.
• Good understanding of channel business within Asia region.
• Experience in managing eCommerce program or any marketing campaign.
• Strong collaborations and influencing skills; able manage key stakeholders and manage high performance teams cross regionally and functionally.

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