Community & Events Intern

Altra Running was founded in 2009 with the purpose of unleashing human potential by inspiring the world to move naturally. We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education, and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail, and start running. Our mission to get everyone who is able out and running may be bold, but we won’t stop trying until it’s a reality.

Let’s talk about the role!

As the Community & Events Intern for Altra, you play a critical role in bringing together the powerful communities that make Altra the vibrant brand it is today. You will create and develop an events strategy to maximise brand visibility across key EMEA markets. You will support our Elite Athletes to give them the highest chance of a podium finish in races. You will manage our Red Team Ambassadors, influencers and key opinion leaders in the running industry by ensuring they are well-equipped to ably represent the brand while pursuing their personal goals.

Besides engaging these two groups at events and races, you will bring to life their emotions and accomplishments in the digital world by amplifying their stories to reach new fans and consumers. You will do this through the brand’s social media platforms you will be managing. Ultimately, you will help grow the Altra brand by uniting our most passionate groups to inspire more people in the world to move naturally.

How you will make the difference

Develop an events strategy with the Marketing Manager to maximise brand visibility across key EMEA markets.
Define, communicate, and coordinate branding and activation activities at own and sponsored events in the region.
Collaborate with Marketing / Agencies / Athletes / Tech Reps, both centrally and across the local markets, to deliver events that are fully integrated into the overall marketing mix and supportive of our brand and business goals.
Manage the Red Team ambassador and influencer programs to grow brand advocacy and drive credentialing.
Scout, negotiate, manage and service elite athletes including contracting, product orders, content production, and invoicing.
Ensure that all platforms are up-to-date for all athlete related topics (events, races, performance, personal information).
Tap into community partnerships, from digital platforms (Strava) to physical running clubs, to reach new audiences and drive demand.
Develop and implement a social activation calendar that fully integrates all sports marketing activities involving athletes, communities and local events with the overall marketing mix.

Skills for Success

University Degree and or relevant experience (please note that student status or being graduated in 2022 is required).
First experience in sports marketing, events, sponsorships or athlete management is nice to have.
Knowledge of the sports industry and the European running landscape.
Passion for building a strong relationship between the community and our brand.
Fluent in English (both written and verbally), any other language is a plus.
Ability to travel within Europe, work some weekends and non-traditional hours.​

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do.
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
Be part of an iconic lifestyle brand in a multi brand, multi countries organization.
On site gym offering health and well-being initiatives.
50% discount on all VF brands.
Break out areas offering complimentary hot drinks.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

Please submit your application in English.