Marketing Manager

Objectives of the Role

• Measure and optimize our budgets and MDFs using dashboards and marketing analytics reports.
• Develop marketing plans with specific objectives across different channels and segments for our vendors.
• Manage the strategy and setup of all campaigns.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all programs.
• Research and test partnerships with resellers, distributors, and other vendors to expand our reach and/or lower our cost-per-acquisition.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Marketing Leads:

• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Social:

• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI.

Mail Campaigns:

• Grow our email list organically, not through bought or rented lists.
• Manage various email campaigns, including the template designs, calls-toaction, and content used in our email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. – Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Events:

• Plan event from start to finish according to requirements, target audience and objectives
• Come up with suggestions to enhance the event’s success
• Prepare budgets and ensure adherence
• Source and negotiate with vendors and suppliers
• Be in charge of hiring personnel (speakers, A/V…etc)
• Coordinate all operations
• Lead promotional activities for the event
• Supervise all staff (event coordinators, caterers etc.)
• Approve all aspects before the day of the event
• Ensure event is completed smoothly and step up to resolve any problems that might occur
• Analyze the event’s success and prepare report