Social Media Specialist

Responsibilities:

• Executes social media campaigns and day-to-day activities. Duties include online advocacy, requesting relevant editorial, community-outreach efforts, promotions, competitions, etc. for schools and nurseries under the Fortes Education brand.
• Maintains and increases presence in social networking sites including Facebook, LinkedIn, us, Pinterest, YouTube, Instagram, Tumblr, Twitter, Clubhouse, TikTok, Company website, posting on relevant blogs, and seeding content
• Be an advocate of the company in forums & social media spaces, engaging in dialogues and answering questions where appropriate
• Regularly shares insights gained from social media monitoring to the Marketing Managers, to help them evolve their strategies in a timely fashion
• Works with the Marketing Managers on Email Marketing Campaigns and ensures roll-out, including email automation planning
• Works with the IT department to ensure social media tools are kept up to date and for CRM integration of campaigns
• Monitors and implements trends in social media tools, approach and applications
• Provides innovative ideas for running social media campaigns using all available resources including external community.
• Creates social media calendar and ensures implementation
• Organises Influencer Activations for the Business Units for launches, awareness campaigns and key events.
• Covers events and update official social media channels
• Attends business and trade fairs from time-to-time
• Provides innovative ideas of running social media campaigns using all available resources including external community.

Job specification:

• Proven track record of social media implantation and innovation, leading the way with creating and executing content banks in conjunction with the marketing officers of respective Business Units
• First-hand experience in creating and using social media tools.
• Reporting, analytics tracking and fostering growth in engagement rate and followers for both paid and organic activations
• Experience working in the field of new media from a content perspective, including design.Proven commitment to keeping up to date and the latest communication technologies.
• Minimum of a bachelor’s degree in communications, journalism, marketing, public relations, or related field required. Degree or degree sub-specialization in digital communications highly preferred.
• At least 3 years of relevant work experience is a must – preferably in interactive marketing or media.
• Relevant & proven experience across key social media sites.
• Experience working with cross-functional teams and external agencies.
• Familiarity with social media platforms.
• Ability to work in a fast-paced environment.
• Strong verbal and written communication skills
• Highly proficient computer skills
• Good networking skills and community connections
• Good written and verbal English is an absolute necessity
• Ability to use tools such as canva and cap cut for social media

Interested candidates can apply on our website: http://www.fortes.co/Careers