Clé de Peau Beauté
MAIN PURPOSE
To develop and execute launch and always-on marketing campaigns for online business, while also overseeing paid digital media opportunities for our core business, launches and promotions— supporting brand’s growth / To manage brand’s eCommerce channels that include marketplaces and retailers’ digital channels and plan, develop, and execute a marketing program and execute a new release and provides brand value for market.
KEY RESPONSIBILITIES
- Work with internal team, and third party platforms, marketplaces and vendors to drive revenue via their digital channels
- Ensure up to date digital assets such as content, banners, promotions on the various channels.
- Research competitors’ offerings and provide competitive analysis
- Collaborate with internal stakeholders, like brand owners, finance, to ensure full support and smooth implementation and operations and product offerings on all digital channels.
- Continuously drive sales and conversions to achieve eCommerce aspirations through SKUs assortment, bundling and promotions
- Identify new e-business opportunities and lead new e-business doors opening projects, aligned with global and regional team
- Regularly review and report e-Business KPI Identify and work with other partners that can enhance brand’s digital presence
- Follow up global and local e-business projects
- Ensure that campaigns + strategies align with digital and product roadmap
- Monitor trends in competitors’ digital tools, trends and applications
- Execute SEM to increase brand digital presence and visibility
REQUIREMENTS
- Bachelor’s degree in the equivalent coursework
- Proven track record of 4+ years of marketplaces/ multi-brand sites preferred, or from online retail industry
- Interest in the beauty industry & career advantage
- Excellent communication skills
- Strong collaborating / negotiation skills
- Strong written and verbal communication skills in English
To apply for this job please visit careers.shiseido.com.