BD, BD Summer Intern Program 2023 – Marketing intern, HealthSight Summer Internship (Remote) – Application via WayUp

This role is with BD. WayUp is partnering with BD to hire top talent.

• JOB DESCRIPTION
  We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

• MARKETING INTERNSHIP OVERVIEW At BD, internship projects and assignments address real business issues and enable you to accelerate your academic and professional development, while solving some of healthcare’s most compelling problems and making contributions to advancing the world of health. As a successful BD Intern, you’ll have the opportunity to develop rewarding experiences early on in your career that can last a lifetime. BD has an outstanding and exciting culture of open accessibility to senior business and functional leaders across all business units. As a BD Intern, you will have access to a broad group of business leaders and professionals who can provide guidance and feedback on your project, as well as mentoring and professional development opportunities. You will gain experience interacting with all levels of leadership at one of the world’s largest global medical technology companies, as well as opportunities to interact with industry-recognized leaders. AS BD MARKETING INTERN YOUR RESPONSIBILITIES MAY INCLUDE THE FOLLOWING: MARKET ASSESSMENT AND STRATEGY DEVELOPMENT
• Define target markets with high growth opportunities and develop strategies to achieve business objectives. Analyze market factors including market trends, emerging technologies, business, economy, policy, medicine, disease therapy, demographics that are essential to growth. Identify new business opportunities. MARKET SEGMENTATION AND CUSTOMER INSIGHTS
• Identify unmet customer needs, technological innovations, and industrial challenges in a specific product space. Conduct market opportunity analysis to define and evaluate potential business impact of addressing unmet needs. Collect key customer insights to understand unmet and under-served customer needs and develop recommendations to address product and service gaps. STRATEGIC INNOVATION AND PRODUCT DEVELOPMENT
• Collect and synthesize relevant market information and provide analytical support regarding customer unmet needs and market trends to guide development activities. Provide market assessments, prepare financial projections and provide direction for product development programs. MARKETING COMMUNICATIONS LEADERSHIP
• Lead the development of brand and product strategies for messaging and establish balanced and differentiated product positioning to elevate awareness and brand preference. Define the most effective marketing communications mix including advertising, sales promotion, public relations, and direct marketing to reach the target audience. Define and implement lead generation programs to drive revenue growth. WHO WE ARE LOOKING FOR:
• Rising Undergraduate Seniors OR 2nd year MBA students at time of internship (Anticipated graduation 2024)
• Ability to work the full duration of the 10- to 12-week internship
• Must be legally authorized to work in the United States without restriction as to duration For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. WHY JOIN US? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.