• Involved in Email distribution strategy for all leads and advertisers that are interested in Advertisement Business across the globe
• Setup multi-language email templates for newsletters, webinars, product announcements and more.
• Run A/B Tests for Emails (Email subject, email drip sequence, timing, frequency, etc.)
• Measure Performance for various email drip campaigns, discover learnings and insights, optimize performance.
• Landing Page expansion and optimization
• Develop multi-language landing pages for paid campaigns on social and SEM channels based on various industry verticals, keyword categories and seasonal requirements
• Run A/B tests for landing pages to improve conversion rates
• Involved in scaling organic traffic through Inbound
• Execute Blog distribution strategy – liase with various stakeholders to ensure blog promotion on multiple social channels, emails, etc.
• Draft engagement emails such as Blog Newsletters, Trending Articles Showcase, etc. And distribute emails to leads and advertisers
• Measure blog performance and improve engagement rates for blog by working with copywriters, product managers, etc.
• Optimize Blogs so that readers either sign up on the platform, subscribe to the blog or leave lead information.
• Data Analysis
• Perform country and marketing channel analysis to understand acquistion trends
• Analyze and provide recommendations on expansion opportunities for channels that are showing good ROI
• Create and share performance reports and insights with key stakeholder in various geographies

Qualifications

• Digital marketing and content writing experience will be highly preferred
• Excellent command over both spoken and written english and a proven ability to clearly communicate complex concepts to non-technical audiences.
• Strong problem solving skills, ability to derive insights from raw data, result driven attitude with a growth mindset
• Confidently able to maneuver between working cooperatively in a team-oriented and cross-functional environment, as well as independently.