Associate Brand Manager, Sparkling Flavors (Sprite, Fanta, and Flavors)

It’s an exciting time to work at The Coca-Cola Company on some of it’s most iconic brands. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do – whether we’re innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we’re collaborating with our diverse network of locally-connected bottling partners, and when we’re returning every drop of water we use to communities and nature. And people – with the different backgrounds, skills and perspectives they bring to our workplace – are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview

Sparkling Flavors (Sprite, Fanta, and Flavors) Associate Brand Manager

We are looking for a rockstar marketer with a curious mind who sees the world as what it could be vs. what it is. The Associate Brand Manager will help execute strategic initiatives across the Sparkling Flavors portfolio.

Function Related Activities/Key Responsibilities
Partner with Brand Leads on key strategic initiatives and brand planning process
Lead the data reporting and sharing process for multiple brands
Execute stage gating process for major projects
Lead cross-functional project meetings to gain alignment for key project milestones
Partner with creative content team to generate and nourish consumer facing creative ideas
Work with insights team to mine data for breakthrough consumer insights
Assist in the long term brand planning process

Education And Experience Requirements
Bachelor’s degree required; MBA preferred
3 or more years of relevant experience preferred

Functional Skills
Consumer-first thinking
Brand-building
Analytical skills
Project management
Cross-functional collaboration
Strategic thinking

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

SkillsLeadership; Media Planning; Creative Development; Marketing; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Analytical Techniques; Social Media Strategies; Creative Brief Development; Problem Solving; Brand Architecture; Channel Management

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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