Imagine…working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Imagine…working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary

The Senior Associate Brand Manager, Brand Equity is a key participant in the delivery of financial and brand health metrics. In this role, you will manage strategic initiatives, annual brand activation plans, and key projects for a Snyder’s of Hanover Pretzels.

Principal Accountabilities
Partner closely with brand operations, integrated marketing, and innovation teams to chart long-term growth ambition for Snyder’s of Hanover Pretzels.
Develop strategic framework for 3-5 year growth roadmap, ensuring strategy aligns with brand foundation, growth ambition, and pyramid evolution.
Assists in articulating the business challenge and insights that lead to development of promotions, advertising activity and other demand drivers to grow the total business and market share. Synthesize multiple data sources and recommend course of action.
Serve as a liaison with integrated marketing; develop campaign KPIs and corresponding tactics consistent with the brand positioning and consumer target; ensures consistent expression of brand in all consumer touchpoints.
Work closely with the innovation team to develop a pipeline of new products and platforms that are a strategic fit; lead cross functional teams to deliver projects on time and on-budget; Communicate project status, issues, and opportunities to the broader organization; partner with brand operations team on marketing and advertising plans to inform monthly integrated business planning cycle.
Become the business expert on assigned brands and competitors to inform future brand plans.

Job Complexity
Ability to think strategically, creatively, and analytically about the business, brands, and competitors.
Manage numerous projects on fast-track timelines while effectively balancing longer lead time requirements as dictated by marketing plans.
Lead large cross functional teams and work with external agency teams.
Own business results and recommend adjustments to plans as needed to drive growth.

Job Specifications
Education Required: Bachelor’s degree, MBA strongly preferred.
Minimum of 2-5 years of marketing experience, preferably in food and/or consumer goods.
Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels.
Strong creative thinking with demonstrated ability to build activations with creative, digital, social, PR, and media agency partners.
Strong strategic & innovative mindset to help in approach to solve brand business problems
Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.
Strong ability to be proactive yet flexible as priorities shift.
Strong analytical skills and business/financial acumen.

Working Conditions

Hybrid work environment.

Travel approx. <10% (region visits, training).

ACR

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.