DIGITAL CONTENT MANAGER

CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and fight with CARE.

The Manager of Digital Content requires a passionate digital storyteller to help tell CARE’s brand story and drive supporter engagement. The Manager of digital content strategy serves as the “go-to” source on the Social Media team for oversight of all of CARE’s social media channels and the content created and published on them. Specifically, this role develops, manages and implements a data-driven editorial calendar and rapid-response content strategy to engage CARE’s target audiences and meet CARE’s goals. The position is responsible for meeting CARE’s social media obligations to outside stakeholders, including donors, corporate partners, and collaborative alliances with peer organizations. This position will develop and lead CARE’s influencer engagement strategy and new channel growth plan.

Responsibilities:

• Lead Content Strategy
• Develop and direct an influencer engagement strategy for CARE
• Direct New Channel Growth
• Demonstrate continuous improvement and support capacity building in this area of practice:
  • Work in close collaboration with CARE’s Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reaction
  • Achieve organizational goals and KPIs related to online content with an emphasis on increasing CARE’s audience size and engagement rate.
  • Participate in sharing best practices and assets with regional and local colleagues across CARE USA’s operational footprint to build capacity, efficiency, and a stronger global brand.
  • Honor and incorporate CARE’s standards for ethical storytelling.
• Manage CARE’s Content Coordinator.

Qualifications:

• BA Communications and/or equivalent of education and relevant work experience.
• 3-5 years in a similar position
• Experience planning, developing and managing social content.
• Experience with influencer/creator engagement on social media.
• Creative production experience
• Experience working with diverse populations and/or in a global context.