Communications and Marketing Officer (18 Month Term)

Req ID: 22307

Faculty/Division: Faculty of Applied Science & Engineering

Department: Engineering Career Centre

Campus: St. George (Downtown Toronto)

About Us

U of T Engineering is Canada’s #1 engineering school and among the world’s best. Our diverse community includes more than 5,500 undergraduates, 2,700 graduate students, 360 staff, 270 faculty and over 50,000 alumni. Through innovations in engineering education and research, we prepare the next generation of global engineering leaders to address the world’s most pressing challenges.

The Engineering Career Centre (ECC) connects University of Toronto engineering students with meaningful professional experiences that provide a solid foundation for successful careers and life-long learning. In addition to hosting a wide range of professional development workshops, events and services throughout the year, the ECC team runs a work-integrated learning program to connect engineering students with a wide range of industry opportunities. As passionate and career-driven academic professionals, the ECC team seeks to nurture students and provide a comfortable transition from academic to professional life.

Your Opportunity

The Engineering Career Centre is an open, professional environment that fosters a culture built on respect, professionalism, goal orientation, self-motivation, accountability, excellence, and teamwork. The leadership team believes in recognizing and valuing our employees’ contributions to the advancement of the department’s goals while promoting a strong commitment to work-life balance among our employees.

Reporting to the Executive Director, and under the general direction of the Manager, Operations, the incumbent is responsible for the creation and execution of marketing and communications strategies targeted to current and prospective engineering co-op students, new and future co-op employers, partners within the Faculty and University, and other valued stakeholders. Working as a partner and in alignment with the Engineering Strategic Communications team, this involves leveraging market research and best practices for Faculty and University communication to develop, produce and deploy a range of tactics from print collateral to digital advertising to meet Engineering Career Centre objectives.

Your Responsibilities Will Include

• Planning and developing an integrated multi-channel communications strategy independently to support the strategic objectives and elevate ECC’s profile and brand both internally and externally.
• Developing and implementing digital communication campaigns and programs that support strategic objectives
• Advising on best practices and strategies to maximize digital communication initiatives
• Conducting needs assessments to determine website functionality and requirements
• Overseeing and implementing website enhancement activities to support project/program goals and objectives
• Drafting and editing content for print and/or online communications channels
• Developing and implementing social media programs and initiatives independently
• Advising on strategies to maximize social media presence and growth

Essential Qualifications

• Bachelor’s Degree in communications, marketing, or public relations or acceptable combination of equivalent experience.
• Five years of progressively more responsible experience in marketing and communications
• Must possess proven experience developing web content and experience with social media (e.g. LinkedIn, Twitter, Instagram, Facebook) in a professional capacity to engage audiences
• Proven track-record of successfully developing and implementing marketing and communications initiatives
• Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
• Proficient with Microsoft Office
• Technical fluency in WordPress, HTML, Adobe Creative Cloud products, Google Analytics and Search Engine Optimization (SEO)
• Must demonstrate project management skills and be capable of executing a variety of creative, persuasive, cost-effective marketing and communication projects within deadlines and on budget
• Excellent writing, proof reading and editing skills
• Detail oriented and accuracy are paramount
• Knowledge of AODA standards
• Strong communication (verbal and written), research and presentation skills
• Driven by strategy and results, the incumbent must demonstrate creativity, strong conceptional skills and excellent judgement

To Be Successful In This Role You Will Be

• Articulate
• Goal oriented
• Persuasive
• Resourceful
• Self-directed
• Thoughtful

Closing Date: 03/14/2022, 11:59PM ET

Employee Group: USW

Appointment Type: Budget – Term

Schedule: Full-Time

Pay Scale Group & Hiring Zone

USW Pay Band 14 — $79,404 with an annual step progression to a maximum of $101,547. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.

Job Category: Communication/Media/Public Relations

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [email protected].

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Job Segment: Equity, Communications, Engineer, Marketing Communications, Finance, Marketing, Engineering