Major Tasks & Responsibilities

· Create and lead weekly / monthly / quarterly marketing calendar and content planning, creative development, landing page CX design and scheduling of cross-channel campaigns.

· Execute merchandising on home page, category page deals & events merchandising for the category (events, back to school, big releases).

· Post campaign measurement and analysis.

· Coordinate and project manage across category management and design functions to source the content inputs for cross-channel campaign execution.

· Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates, search, and site social channels as per the business goals.

· Product manage features to improve CX.

· Drive customer demand or overstock by partnering on ongoing deals & cross-site events.

· Contribute to weekly business reviews and monthly business reviews reporting for content management on the browse experience and changes for the categories. Also build the solution to improve the metrics based on the leadership inputs.

· Compile and drive recommendations for discoverability and browse optimization through quarterly browse audits.