Planning & Promotions Manager (m/f/d) full-time position- Bochum

Customers & Products

Job Family Group:

Marketing Group

Job Summary:

As a key strategic pillar of bp growth, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. We are a brand with heritage for consumers and as the world transitions to low carbon fuel we believe bp/aral will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, or food and drinks for later our business is changing and growing to future proof our brand.

As an experienced operational marketer this role holds the 18-month rolling customer activity plan, bringing together the elements of the marketing mix to ensure a consistent message to customers.

The role holder must be fast paced, hand-on and able to identify opportunities to maximise customer/consumer interactions and value across multiple trade channels, in the most relevant and most efficient way. This customer focused role – with a good understanding of the retail business and the retail customer/consumer – brings our customer story to life on our retail sites, creating and execution point of sale assets across fuel, loyalty, meinAral and convenience.

Job Description:

Your new area of responsibility – challenging and future-oriented

The role will be focused on working closely with the Convenience team, Opex, Fleet, Fuels Product Manager & Operations and acting as key contact person with REWE for Marketing related activities.

In this role you are expected to :

• own the onsite activation of marketing activity across all our company owned and dealer branded sites.
• build, lead and drive a customer first activation plan across loyalty, meinAral, fuels and convenience.
• building plans for new and refresh store activity and where relevant build plans to protect sales against competitor impacts, securing support from other channel owners in marketing to execute.
• to main interface into convenience trading teams to ensure we have the best price and promotions for marketing activations including meinAra.
• Drive the digitalization of POS including but not limited to digital screens and content management across the network.
• be responsible for a best-in-class execution of our Marketing Strategy, covering all dimensions like Promotions, Loyalty/CRM, Digital, Social Media, POS activities.
• Input into our Aral Loyalty-, CRM-, App- and Digital-strategy: Loyalty and Digital will be embedded in the way in which we communicate and service the needs of our partners and customers. It will be required to support implementing new opportunities for Aral in the (digital) landscape to differentiate vs competitions to win & retain high value customers.
• Adopt a growth mindset, demonstrate curiosity and embrace agile ways of working.

Your qualification profile – profound and passionate

• University degree in the fields of Business Administration with focus on Marketing.

Experience

• 5-7+ years in retail and ideally marketing operational role and/or a brand and comms lead role.
• Experience in working with 3rd party partners suppliers and agencies.
• Experience in onsite channel activation including management of print partnerships.
• Commercial skills essential, to identify opportunities and provide solutions to maximize marketing investment.
• Experience in team leadership to grow and nurture talent from career entry to first level leaders.

Skills:

• Strong skills in finding creative solutions to activating in store across traditional and digital channels.
• Ability to deliver within a process but also seek ways to improve and define new processes.
• Strong influencing and team engagement skills.
• Project Planning and Implementation.
• Alongside local language, candidate must have fluent English (verbal & writing) as English is primary language globally in bp.
• Role and track record to deliver commercially.
• Demonstrated expertise in launching products/ offer.
• Demonstrated financial delivery capabilities: performance tracking.
• Proven track record of challenging the status quo to deliver value for customers.
• Proven track record of being hands-on, curious, eager to (re-invent) and copy.

Desirable criteria

• Experience with food brand and ideally within QSR category.
• Convenience or food retail (supermarket) experience desirable.

Additional Information

• Flexible working available.
• Want to do a job share and have someone in mind that you could partner with, we are open to discuss.

Work-life balance and what else speaks for us:

• Flexible, hybrid and family-friendly working, at least 30 vacation days and programs to improve work-life balance.
• Very attractive basic remuneration plus bonus payment, participation in the share program possible, parental allowance as a one-off payment, extra bonuses for special achievements, attractive company pension scheme, regular salary review, group accident insurance, relocation allowance in special cases, job bike, subsidized meals and more.
• Career and development opportunities as well as extensive internal and external subsidized training opportunities.
• Structured onboarding programs and buddy support.
• Match funding: bp doubles donations made by employees to charitable organizations and rewards voluntary time commitment.
• Employees can offset their personal carbon footprint; bp doubles this amount.

We are committed to equality, diversity, and the compatibility of work life balance People with a disability are given priority in employment if they are suitable.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.