Marketing Consultant

Description: In this role, you will help develop social imagery and copy for specific platforms and will work closely with business partners to ensure their business needs are met. This person will represent the Morgan Stanley Investment Management brand in real time and should be a compelling writer who is conscious of tone, audience, messaging, and narrative. They are responsible for planning and executing a robust social media calendar and communicating internally the firm’s general and platform-specific editorial guidelines, best practices, and policies for social engagement. Responsibilities

• Maintain a social calendar that defines content, cadence, and channel
• Craft social posts for all brand channels, including LinkedIn and X (formerly Twitter), that express the firm’s unique voice, uphold the firm’s brand core values, and drive audience and engagement
• Work with global content, marketing, and communications teams to amplify brand stories and translate research and other thought leadership for social platforms
• Ensure that the firm’s social presence is visually interesting by supervising creation of visual assets to support social content and working with video editor to produce compelling videos
• Make data-driven decisions on social media content to optimize engagement and performance
• Work closely with social media team to support analytics and social listening reports
• Collaborate with team to optimize our current platform strategy with alignment to the overarching marketing, communications, and business objectives
• Stay aware of constantly evolving social media trends and help develop, maintain, and uphold best practices for social presence Requirements
• Prefer BS degree in Marketing, Communications, or Finance
• 1-3 years professional experience, preference for roles relating to social media, communications, digital marketing, marketing
• Social copywriting experience for a brand with the goals of growing followers, generating engagement, and driving business impact
• Fluency with the largest social media platforms (Facebook, Twitter, Instagram, LinkedIn, and YouTube), second nature understanding of their differentiating strengths and limitations, and an interest in emerging trends and platforms
• Exceptional project management skills and attention to detail
• Excitement for pushing creative boundaries within the bounds of a highly governed organization
• Excellent communications skills, written and oral; ability to work effectively with cross-functional teams
• Passion for continuous improvement and transforming data into actionable social tactics, and agility in reframing, re-promoting and repositioning content
• Highly conscious of risk and the responsibility of being a steward of brand reputation Max supplier BR: 51.41/hr SS POC: Jordyn CV