UNICEF
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, EDUCATION
Education Cannot Wait (ECW) is the first global fund dedicated to education in emergencies and protracted crises. It was launched in 2016 during the World Humanitarian Summit by international humanitarian and development aid organizations, along with public and private donors, to help reposition education as a priority on the humanitarian agenda, usher in a more collaborative approach among actors on the ground and foster additional funding to ensure that every crisis-affected child and young person is in school and learning.
Based on the recognition that continuous access to quality learning is a priority for children and families affected by conflicts, disasters and forced displacement and that no programme nor organization can do it alone, ECW comes as a ground-breaking initiative bringing together public and private partners eager to work together differently and mobilize the funding required to deploy immediate and sustainable solutions.
ECW’s day-to-day work is managed by a lean Secretariat that is hosted and administered by UNICEF.
How can you make a difference?
PURPOSE
The ECW Secretariat is scaling up its operations and concurrently needs to strengthen its overall communication, public advocacy and fundraising efforts. In alignment with ECW’s 2023-2026 strategic plan, The Multimedia and Content Production Consultant will play a pivotal role in creating impactful video content, with a particular focus on TikTok, to raise awareness, engage stakeholders, and advocate for the right to education in emergency settings. Given the diverse linguistic landscape of the countries under ECW’s coverage, proficiency in Arabic is a key requirement, ensuring effective communication and engagement with our target audiences. As part of our global team, this consultancy will contribute to shaping the narrative around education in emergencies, fostering support for ECW’s initiatives, and ultimately making a lasting impact on the lives of those most affected by crises.
OBJECTIVES
Under the guidance and supervision of the Digital Media Officer, the consultant will assist the ECW Secretariat in:
- Produce Bespoke Video Assets: Deliver a set of high-quality creative video assets each month, highlighting success stories, challenges, and impact of ECW’s education interventions in crisis-affected regions.
- Content Analytics and Reporting: Regularly analyze the performance of video content across platforms, providing detailed reports on reach, engagement, and impact. Use insights to refine content strategy for continuous improvement.
- Cross-Platform Adaptation: Ensure effective adaptation of video content for various platforms, maximizing reach and impact on platforms beyond TikTok, such as YouTube, Instagram, and others.
- Arabic Content Creation: Produce 20 videos of original video and graphic pieces in Arabic per quarter, ensuring that the content is culturally sensitive, linguistically appropriate, and resonates with the target audience.
- Translation of Contents between English and Arabic: Translate a monthly selection of ECW social media posts and campaign’s digital contents from English to Arabic and vice versa – achieving and maintaining a high level of accuracy in the translation, as evidenced by low error rates in translated scripts, posts, captions, etc.
- Arabic Media Outreach: Manage and grow the ECW Arabic media contact list. Support the distribution of ECW press releases and other targeted contents to Arabic media.
- Execute TikTok Content Calendar: Create and implement a comprehensive TikTok content calendar aligned with ECW’s strategic goals, relevant UN International days and other global advocacy moments, ensuring a consistent schedule of engaging and informative video content.
- Stakeholder Engagement Videos: Collaborate with ECW partners, grantees, and beneficiaries to produce compelling video content showcasing collaboration, testimonials, and the impact of collective efforts in advancing education in emergency settings.
- Quality Assurance: Establish and maintain quality standards for all multimedia content, ensuring consistency with ECW’s branding and key messages, maintaining a high quality standard.
- YouTube Channel Growth: Develop and implement an action plan to increase ECW’s YouTube channel subscribers and viewership over the duration of the contract, reflecting the success of engaging and relevant video content.
- Monthly Video Uploads: Maintain a consistent schedule of uploading a set number of high-quality videos on ECW’s YouTube channel, covering various aspects of the organization’s work, with a focus on education in emergencies and amplify new content across ECW’s social media.
- Contact Lists Management and Distribution: Support regular updates to ECW content distribution lists and listserv and MailChimp.
- Event Coverage: Record and produce video content capturing key moments and interventions by ECW staff during global events and conferences outside ECW communication team working hours. Ensure timely editing and publication of these videos on relevant platforms, contributing to increased visibility/recognition of ECW’s presence and impact on the global education agenda.
EXPECTED RESULTS: (MEASURABLE RESULTS)
DELIVERABLES
DURATION (ESTIMATED# OF DAYS)
DEADLINE
Produce 48 high-quality video features of at least 5 minutes each, highlighting success stories, challenges, and impact of ECW’s education interventions in crisis-affected regions.
(2 x 40 days) by end December of every year until 2025 (i.e. 2024 and 2025)
80 (days)
20 December 2025
Produce 20 videos in Arabic ensuring accessibility and resonance with diverse audiences in ECW’s countries under coverage.
37 (days)
37 (days)
20 December 2025
24 reports analyzing the performance of video content across platforms, with reports on reach, engagement, and impact.
35 (days)
35 (days)
20 December 2025
Ensure regular posting of ECW videos on ECW’s YouTube channel, applying SEO best practice techniques to grow viewership by 20% from an average of 17K views/year to 20K views /year.
(2 x 30 days) by end December of every year until 2025 (i.e. 2024 and 2025)
60 (days)
20 December 2025
Produce 150 graphic assets in Arabic ensuring that the content is culturally sensitive, linguistically appropriate, and resonates with the target audience.
(2 x 35 days) by end December of every year until 2025 (i.e. 2024 and 2025)
70 (days)
20 December 2025
Ensure ECW contents/advocacy messages are developed and posted in Arabic across ECW’s digital channels, ensuring these are ‘on message’ and accurately reflect original contents in English
(2 x 25 days) by end December of every year until 2025 (i.e. 2024 and 2025)
50 (days)
20 December 2025
Coverage of key ECW high-level events (average of two events per month) by recording and producing video content capturing key moments and interventions by ECW staff during global events and conferences.
(2 x 25 days) by end December of every year until 2025 (i.e. 2024 and 2025)
50 (days)
20 December 2025
Add 5 new Arabic Media News Distribution companies to ECW distribution list to ensure the distribution of ECW press releases and other targeted contents to Arabic media.
20 (days)
20 (days)
20 December 2025
Total Number of Days
402
To qualify as an advocate for every child you will have…
- An advanced university degree (Master’s or higher) in multimedia production or other related academic qualifications is required
- A first University Degree in a relevant field combined with 2 additional years of relevant professional experience may be accepted in lieu of an Advanced University Degree.
- A minimum of five years of relevant professional experience in multimedia production.
- Demonstrated experience in creating and producing compelling creative multimedia assets for a wide range of advocacy and communications assets and products for various audiences;
- Demonstrated experience in creating and producing quality multimedia assets for complex topics for the United Nations, multilateral organizations or international NGOs in the education sector, including data visualization, charts, and infographics;
- General understanding of Education Cannot Wait’s work and the Adv/Comms Teams contributions.
- Attention to details and good editorial judgment.
- Developing country work experience and/or familiarity with emergency is considered an asset.
- Fluency in English and Arabic is required. Knowledge of another official UN language (Chinese, French, Russian or Spanish) or a local language is an asset.
- Ability to work effectively in a multi-cultural environment.
- Ability to handle multiple tasks, prioritize, and work under tight deadlines
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Remarks
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
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