Jr. Product Manager – Make Up – 7188

Position Overview

Marketing strategy

Based on the company’s Marketing plans for Asia and on the requirements of the Korean market, prepare a Marketing strategy in line with the company’s objectives to achieve the sales target and increase brand awareness. Plan, develop and execute accordingly yearly marketing plan, and promotion plan through new product launches as well as the ongoing support of basic business.

Enhance and sustain the PCDK Makeup image both corporate products and specific via aesthetic promotions in line with PCD guideline, philosophy and worldwide image.

Marketing Mix

Monitor, survey, define and update continuously the marketing mix of the Makeup category, its positioning versus our competitors’ and market trends regarding the products, the consumers, the price, the distribution, the promotion and the communication.

Budget

Responsible for meeting the sales growth and contribute to overall corporate profit through the control of budgeted marketing expenses.

Profile

• MARKETING STRATEGY
• Communication: Marketing strategy should be clearly communicated to retails, communications, and training teams to lead and align strategy and execution.
• Planning: Based on PCD Marketing Plan for Asia, PCD France availability of new products, and the specific request of the Korean market, preparing a marketing plan including the yearly launching plan and promotional plan of new products and basic business.
• Market Brief: For each launch / promotion, prepare the marketing brief in conjunction with the communications and training teams. Distribute the accordingly, observing deadlines.
• Forecast: Liaise launches with the sales dept. to forecast the realistic quantities of promotional items as well as new products including Product specialist responsible products.
• Plan execution: Interface with registration, import, marketing and France to ensure that Marketing Plan will be fulfilled within the time schedule. When necessary, revise the Marketing plan, justify this revision to the Marketing Director and distribute the revised plan.
• Reporting: Weekly report to the top management and other relevant reports (new product launch result / qualitative feedback, etc) to communicate with Region & Central team. Provide product dashboard to all related departments, if necessary.
• MARKETING MIX
• Product: Establish annual forecast by product and monitor the performance of each product category, highlight the products with poor performance and recommend solution to resolve poor sales. Recommend the product deletions on an annual or seasonal basis.
• New products: Base on the marketing brief provided by France and all the necessary surveys and analysis of the Korean Market, needs, and trend, establish the market- mix of all new products. Prepare the promotion plan to maximize the potential sales of all new product launches. After the launch of new products, analyze the sales results and the reaction from the market, communicate your conclusion to the Marketing department, recommend areas of improvement and revise the sales forecast, if necessary.
• Price: Monitor a competitors’ price list survey matching equivalent products to those in our range, Report any retail price increase. Based on the suggestion given by France, the retail price policy of our main competitors, the market trends, and price structure, propose a retail price for each new product and prepare a revision of our retail price policy whenever it is necessary. Liaise with sales director and marketing managers to propose the selling price and qualities of promotional items.
• Materials: Prior to the preparation of any DM, brochure, media text, and upon the request of communications manager, product manager will supply the concept, strengths, product claims, key words for each product in Korean-based on this brief, the communications manager will prepare the DM, brochure, media text and submit the final version to the product manager for her comments. When the DM, brochure, media text are coming from France, and just need to be translated, the communications manager will have to submit the final version to the product manager.
• Competition: Based on the Sales department reports, analyze the activities of the competition in terms of new products, promotions, marketing emphasis, service orientation, etc. Communicate the results. Execution of imaginative and original promotions which set Dior in a positive and unique market niche, in line with our marketing strategy and corporate margin.
• Vendors: Commission vendors with enough lead-time to enable a work quotation prior to commitment. Compare quotations to obtain the best quality for the best price within the lead- time.

Additional information

• BUDGET
• Sales Forecast: Based on the marketing strategy including the promotion plans and market trends, propose a yearly sales target for each product category, for the basic business and the new products. Upon its approval, prepare a sales target in units per reference and month, forward it to the Department of Sales, Import and Distribution. During the year, monitor actual sales versus forecast, communicate the necessary revision to all departments. For all the new products, provide the import manager with the quantities of the 1st order and the 1st repeat orders in due time.
• Profit: Monitor the gross margin of basic stock including new products. Establish retail prices for promotional offers that are in line with our financial objectives for gross margin. Monitor the profitability of promotional offers and adjust the product mix when necessary to achieve the gross margin.
• Expenses: Establish a yearly promotion budget by action in terms of menu and local expenditure, monitor these expenses to ensure that budget is adhered to and not exceeded. Maintain flexibility enabling charge according to business demands to maximize budget effectiveness.
• Stock: Meet regularly Forecast meeting with planning team to highlight and prevent problems of product arrival and availability, out of stock position, production problems, fashion trends, under-forecasting, over demand, customer problems in order to improve the stock control. Inform the Marketing and Sales department when necessary and recommend solutions.

Supervision Received

Marketing Manager (Make up)

Qualifications & Skills

• Bachelor’s degree or above.
• 4-7 years’ PM/BM experience in cosmetic industry or FMCG,
• Fluent in Korean and English.
• Deeply interested in the cosmetic industry, makeup product and consumer
• Analytic thinking and insight on statistics.

Recruitment steps

Resume Review > HR Interview > Hiring Manager Interview > Director Interview