Company Highlight: Levelwing is an independent media agency driving exceptional strategies for nationally recognized brands. We aspire to build a team where curious minds, big thinking and caring people create value in meaningful ways. Our approach is guided by core principles, driven by innovative creativity, and anchored by data insights. Our agency is full of passionate and creative brand marketers who are constantly looking for new ways to challenge the status quo. If that sounds like you – keep reading!

Position Summary: Levelwing is seeking a Senior Business Analyst to work within the “Strategy and Insight” function of the Analytics department. This role helps drive Levelwing’s analytics-first approach through actionable, insight driven analysis across our client’s marketing, digital, and business objectives. This role would leverage available tools, technology, and resources to build a collaborative process revealing patterns in the data, visualizations that convey the narrative in an easy-to-understand manner, how marketing efforts are reaching the desired target audiences, business/industry research, and communicating these elements in a compelling way.

Minimum Skills & Requirements

• Bachelor’s degree in marketing, business, mathematics, statistics, economics, or a related field
• Three to five (3- 5) years of professional experience in Digital, Marketing Analytics
• Strong analytical and data analysis skills
• Excellent written and verbal communication skills to present information in a concise and impactful manner
• Google Analytics certification is required; Adobe Analytics experience is preferred
• Ability to create easily consumable data visualizations through common tools such as Power BI, DOMO, Datorama, or Tableau to effectively communicate insights
• Familiarity with ad serving platforms such as Google Ads and Meta
• Ability to work cross-functionally and independently, and the ability to function effectively under uncertainty
• Ability to stay updated with marketing landscape, industry trends and adapt to new tools and technology
• Experience with marketing research, competitor analysis, market segmentation, consumer behavior analysis

Primary Duties & Responsibilities

• Interpret data to draw meaningful insights that will inform marketing strategies
• Consume and analyze data from a multitude of sources including but not limited to: digital marketing, traditional marketing, website analytics, point of sale, customer behavioral data, population and demographic data, demand trends
• Perform regular analysis of digital marketing performance, user engagement, and key performance indicators (KPIs) to inform marketing and client objectives
• Plan, Design, and Oversee A/B testing experiments to support campaign optimization
• Plan, Design, and Oversee sales lift analyses to measure incremental marketing impacts
• Identify Conversion Rate Optimization opportunities
• Provide insight and analysis audience segmentation, customer journey mapping, and customer lifetime value

Locations: Levelwing is committed to providing our employees with work environments that suite their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina, and Nashville, Tennessee.

Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing does have a remote working option, to best support our clients continuously evolving campaigns, all Levelwing employees must be in either eastern or central time zones. We encourage all qualified applicants to apply to any of our open positions.

Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.

Levelwing Media is an Equal Opportunity Employer .