Communications Manager – Garnier

When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.

By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.

Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.

If you want the Freedom to go Beyond, we’ll see you at L’Oréal.

As part of the Consumers Products Division, you’ll be playing a huge part in our mission: to democratize the best of beauty, and for us, beauty has to be sustainable.

We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.

Our Division has the world’s #1 beauty brand in L’Oréal Paris, the #1 makeup brand in Maybelline New York, the #1 natural brand in Garnier, as well as NYX Professional Make Up. Beyond our four iconic global brands, we have a unique brand portfolio including among others like Essie and Garnier.

Garnier has been at the forefront of formulating naturally inspired products,

a legacy which began when Garnier patented the first ever plant-based hair lotion back in 1904.

Garnier is committed to continuing and advancing this legacy;

to become a more natural and more sustainable brand.

This commitment spans everything we do, from the ingredients inside our products, to the packaging they come in, to ensuring our products are accessible to everyone.

Garnier is the #1 Mass Market Natural Beauty Brand and we commit to Green Beauty for all of us. Find out more in our Sustainability Progress Report: https://www.garnier.co.uk/onegreenstep.

You will

As a Communications Manager for Garnier you will help craft, curate and protect the brand’s image and reputation in the beauty industry. Developing Motherbrand strategy alongside the General Manager, working with the Marketing teams to implement this within each category.
Guardian of the brand’s image. Cast a critical eye over all content creation, key campaigns working with the Marketing team. Ensure creative/visual outputs are to a high standard (e.g. Event production, invitations, press releases, content).
Guardian of the brand’s reputation. Ensure all potential contentious messaging is low/medium risk and that there is a reactive strategy in place in case of Crisis i.e. reactive statements. Ensure all key stakeholders are across this decision General Manager, Marketing Directors, Corp Comms and in some cases Adcom (Country Manager). Topics include but are not limited to animal testing, vegan, coral bleaching, other suncare issues, plastic and other sustainability issues, colourants issues etc.
Ensure that the Motherbrand vision is communicated to top level, trusted press contacts so that each product launch has a story / context (ingredients, sustainability, and packaging innovation) beyond just the product itself.
Develop and drive campaigns for key launches alongside the Marketing Teams, Head of Digital and Social Brand Manager for 360 plans encompassing comms/PR, influencers, digital and social.
Meaningful relationships with all key press contacts, agents etc. to ensure all launches and stories land in the right press & social in the right way.
Own and manage brand partnerships e.g. British Skin Foundation, local Brand Causes/Charities.
Budget management (comms, events, social) by brand and category.
Create and write (with the support of Product Brand Managers) Internal Communications materials and events to excite and educate the Garnier and wider Consumer Product Division and total L’Oreal group employees and their circles of influence where relevant.
Contribute to regular (monthly) meetings with Digital and Social Brand Managers on Garnier, as well as the Consumer Product Divisions advocacy teams. (Sharing strategy, learnings, align on upcoming launch elements to feed into content calendars etc., brainstorms etc
Report and analyse secured PR coverage and organic social using appropriate systems: My Market insight, Netbase etc.
Own spokesmodel contracts (Holly & Davina) and relations with agents with the support of the marketing team, Social Brand Managers, Assistant Communications Manager where appropriate (YM&U and Roxy Management) (shoot logistics, campaign approvals, event logistics, glam squad etc.)
Own senior level media relations (Beauty Directors, Editors, online news, showbiz / news desks etc.)
Oversee brand events & eventing strategy throughout the year, liaising with GM & Marketing team.
Own DMI (international team) relationship with Communications. Share local activations, learnings, opportunities etc.
Seeking out new opportunities of partnerships – identifying new talent we should be working with etc.
Lead on total brand/corporate campaigns or activations. E.g. Sustainability / TerraCycle / Ocean Conservancy, and manage the brands relationship with them
Manage Assistant Communications Manager & Communications & Digital Intern

You have

Alongside experience in a similar role and excellent communication skills, you should be confident demonstrating all of the following:
Presentation skills – confident with conviction
Creative eye with attention to detail
Ability to work independently ensuring that regular updates are provided to key stakeholders
Ability to show evidence of working in a fast paced and demanding workplace
Excellent team player willing to pitch in and support the wider team where required
Proficient at creating and maintaining an authentic brand voice across branded social media platforms
Understanding of social media management and analytics tools

You show

Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.

Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.

Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.

Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.

You get

We put people development and learning at the heart of our business; we’ll help you master your role, develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.

Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer…so you can enjoy more time with your friends and family.

As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.

Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!

How we recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.